2009 February

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February 23, 2009
A Public Relations Guide to Dealing with Layoffs

Dealing with layoffs can be a draining experience for public relations consultants. The distraction of your own job being on the line — and the internal climate change that follows such announcements — make it difficult to concentrate on the task at hand: making sure your organization’s public image remains intact. (Read more…)
Public Relations Basics: There Is No Magic Press Release Bullet

The “magic bullet” theory of public relations — that one press release is all you need grab the attention of journalists — is easily debunked. A single press release will rarely, if ever, do the trick. (Read more…)
February 20, 2009
Public Relations is Not Just Pitching

If good public relations could be accomplished with email pitches alone we would all be out of jobs. Working with the media is just one side of public relations, and a direct connection to the media is just one resource we offer our clients or employers. Here are four alternatives for garnering publicity. (Read more…)
Bad Decision Leads to Death Threats for PR Firm

Give the Killeen Furtney Group some credit. The Los Angeles-based public relations firm eliminated the name of its clients from its website, which is the second smartest thing it did last week. The smartest thing the firm did was drop Nadya Suleman as a client. (Read more…)
Customer Relations as Extension of Public Relations

Last week, I thanked my customers in a special Thanks-Valentine’s message. The response was very positive. I received dozens of messages that had a common theme: people were responding to my message on a very personal level. (Read more…)
Six Public Relations Tips for Nonprofits

Marketing is a dirty word for many mid-sized or community-based nonprofits. Activists often see marketing and public relations campaigns as tactics corporations use to dupe otherwise respectable consumers into buying junk they don’t need. Nonprofits, with their purer motivations and lofty goals, tend to spurn a lot of traditional public relations strategies. (Read more…)
February 19, 2009
Public Relations Scams: How to Avoid Press Release “Newsbaiting”

Gone are the days when members of the media are the only people reading your press releases. Thanks to the online distribution model, press releases are now transmitted to thousands of web sites and millions of e-mail inboxes. (Read more…)
Are Press Releases Considered Spam?

A PR Fuel reader writes: “With the CAN-SPAM Act in place, does a massive press release email blast to the media constitute spam? (Read more…)
February 18, 2009
The Public Relations Upside to an Economic Downturn

An economic downturn is something that no one — save pawn shop operators, repo men and payday lenders — wants to deal with. The situation, however, does not have to be a negative. Economic downturns can present opportunities for many businesses, including public relations firms. (Read more…)
How Public Relations Firms Can Benefit from the Economic Downturn

I spent last Saturday in Philadelphia catching up with a friend. In a scary sign of the times, I came to the conclusion that it was cheaper to take the train than to drive. A longtime conductor on Amtrak’s Keystone line agreed. He told me that he couldn’t remember the trains ever being so crowded, a sign that people were leaving the car at home and hitting the rails. With the current economic downturn, some companies are reaping rewards from the misery of others. It’s not necessarily a bad thing; it can be a public relations opportunity. (Read more…)

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