1. February 27, 2009

    Current PR Trends

    New budgets, failing corporations, and a strained economy highlight the news in print, radio, and TV. Here’s another trend I’ve noted: business as usual. The Wall Street Journal has been covering companies big and small launching new products, hiring key staff, and just doing what they’ve always done. (Read more…)

  2. Young and PR Clueless

    It was a scene right out of the late 1960s: college students occupying a university in a non-violent protest. The students appeared well-organized and unlike their predecessors, they had modern technology at their disposal. Laptops were using WiFi to post blog updates, cellphones were Twittering away throughout the protest, and video cameras were there to record it all. (Read more…)

  3. Combating Bad Press

    You’ve just concluded the best media interview of your career. A very prestigious publication interviewed your CEO. You did everything by the book. You feel good, your CEO feels good, and the reporter obtained everything needed to write the story. You can’t wait for the article to appear. (Read more…)

  4. A Decade of Changes in the World of Public Relations

    Recently I received a batch of CDs that contained a digital history of a little more than two years of my life. There were email exchanges with long-lost friends, spreadsheets containing old NCAA basketball tournament picks, and over 1,500 documents, including hundreds related to my old business. (Read more…)

  5. February 26, 2009

    What Marks an Effective Online Pressroom?

    The first wave of corporate web sites was often the brainchild of marketing departments looking to do something – anything – to have a presence on this new thing called the “Internet.”  As a result, a lot of those early websites weren’t what you would call functional. (Read more…)

  6. Let Your Customer Be Your Evangelist

    A couple years ago, I wrote an article about satellite radio. The public relations person for XM Satellite Radio asked me if I’d ever tried the product, and I told him no. The next day, a FedEx man arrived and I had a XM Satellite Radio boombox and receiver. (Read more…)

  7. February 25, 2009

    Do You Have What it Takes for a Career in Public Relations?

    A PR Fuel reader recently wrote to ask if I had any advice for someone looking to start a career in public relations. Of course I do! (Read more…)

  8. When the Public Relations/Journalism Relationship Goes Very Wrong

    I received a very strange voicemail message from a journalist today, laced with hints of blackmail and future slander. Cool and calm, the journalist was sincere, threatening, filled with an inflated sense of self-importance, and sometimes downright strange. (Read more…)

  9. February 24, 2009

    Public Relations Don’ts: Blacklisting Is Bad for Business

    Blacklisting journalists who write negative stories about your company is tempting, but all it accomplishes is building conflict between your company and the media. One main goal of public relations is to build bridges, not burn them. (Read more…)

  10. A Stakeholders Analysis: Don’t Network Without One

    “It’s not what you know, it’s who you know.” Everyone’s heard that old chestnut dozens of times. And networking is still a concept that can be used to great effect; it’s one of the cornerstones of public relations. A stakeholder analysis can help you to identify those groups or individuals you should include in any networking strategy, people who can mean the most to the furthering of your business or organization. (Read more…)

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