1. January 15, 2009

    Better Public Relations Through Media Chemistry

    I called Emily Lenzner because I wanted to get inside a public relations pro’s brain. Lenzner has been a spokesperson for Tom Golisano, an Independence Party candidate in New York. She was once in corporate communications for internet and technology companies. And she was also once a television news producer in Seattle. She knows public relations. She knows the media. She knows plenty of tips for public relations pros when it comes to dealing with journalists. And vice versa. (Read more…)

  2. Tips for Organizing Your Public Relations Strategy Online

    As a reporter, I had a recurring nightmare that I was on deadline and working on a huge story, frantically trying to find the public relations person for the company I was writing about. I looked high and low on the company’s web site and could only locate the company’s main office number. I dug up old press releases online, but there was no public relations contact listed. This nightmare has been reality more than once for me. The internet is a standard business tool now, but many public relations departments, large and small, still ignore one of its main purposes: the distribution of information. These are some simple tips that can help companies not only utilize the web effectively, but also help garner some easy publicity. (Read more…)

  3. January 14, 2009

    The Demise of “Dead Tree Media” and the Future of PR

    Seattle is a great city, but its days as a two-newspaper town are numbered. What happens in the Emerald City may be a harbinger of things to come for the newspaper industry, in the process signaling a change in how public relations is practiced. (Read more…)

  4. Little White Lies Can Lead to Big Problems in Public Relations

    In the world of journalism, every so often a reader will send in a tip that is worth a reporter’s time. Usually the reader has uncovered something about a company or individual that isn’t quite right. And that discovery can turn into a public relations nightmare for the company or individual in question, especially if it involves lying. Let the following story be an example an example of how a little white lie can quickly snowball into the worst kind of publicity. (Read more…)

  5. January 13, 2009

    Building a Stronger Relationship Between Public Relations and Journalism

    It’s become a public relations mantra: build relationships with reporters. But journalists don’t want relationships. They deal with dozens of contacts and demanding deadlines each day; they don’t have the time or energy to “do lunch,” especially with public relations people. But it’s not impossible to build relationships with reporters, provided you can meet two or three of their basic conditions. (Read more…)

  6. Extend Your Public Relations Budget Through Your Chamber of Commerce

    Many business owners don’t realize how easily and effectively they can self-promote through their local Chamber of Commerce. In fact, only a small percentage of business owners take advantage of their Chamber’s self-promotional possibilities. The following tips offer smart, simple ways of extending your public relations budget with help from your Chamber of Commerce. (Read more…)

  7. January 12, 2009

    The PR Power of Niche Markets

    Consumers who really love your products or services can be thought of as your market’s “niche.” An economic recession should be a cue for companies to start looking at how their customers are changing their buying habits. As product choices continue to expand, consumers become increasingly more sophisticated and demanding. Take the time to review your public relations strategy and pay close attention to your niche markets. Part of your public relations budget can be spent studying and reaching out to your niche markets. Here are some quick reminders about developing niche markets: (Read more…)

  8. Building a More PR-Friendly Online Presence

    The internet is one of the most basic tools in the modern public relations toolkit, but when building your company’s online presence, how do you attract visitors who will virtually sit back and stay awhile, visitors who might possibly even return in the near future? By focusing on the consumer. Frequent users are attracted to the web because they see it as their own personal exploration tool and want to actively contribute to the global discussion and stay ahead of the information curve. They see themselves as being in control and no longer passive. The following are three questions you should ask yourself as you try to emphasize your online presence in your public relations strategy. (Read more…)

  9. January 9, 2009

    Internal Public Relations: Keep Your Customers Happy By Keeping Employees Happy

    Bad customer service is nothing new and faulty products are a given in this era of mass production. But for the small business and large corporations alike, consumer complaints about products or customer service can add up and eventually spell doom. The internet has opened up an entirely new avenue for complaining. Web sites have sprung up around the world for the express purpose of calling out the faults of companies. In the world of public relations, defending your company’s reputation has become that much harder. But in this battle against consumer complaints, there are several weapons at the disposal of any public relations professional, including a few you might not have realized. (Read more…)

  10. Focusing on the Small Details in Public Relations

    You may have heard people say that “the devil is in the details.” There’s a more relevant version of that old saying when it comes to effective public relations: “The difference between first rate and mediocre is the details.” A lot has been written about major aspects of public relations. This article focuses on the small details that make a big difference. (Read more…)

  • Subscribe to PR Fuel

    • You'll receive:
    - PR news & tips daily
    - “7 Cheap PR Tactics for Success in Any Economy”
    - a FREE no-sales-pressure consultation
    - $100 off your next press release order.
    Subscriber Counter

    Our Clients Say It Best

    "Honestly, I had never done a press release prior to dealing with your firm, and your advice seems to me to have been dead on correct.

    I searched for other press releases announcing web sites, and you are correct: they just don't get press. But as luck would have it, your correspondents were interested in my copy."

    - Gary Goodenow


    Read this review 270 more reviews

  • Follow PR Fuel

    • Facebook twitter youtube Rss feed

  • Recent Tweets

  • Most Popular Articles