2008 December

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December 22, 2008
A Matter of Trust for the Public Relations Industry

I cannot imagine what Nina Devlin is going through right now. Last week, her husband Matthew Devlin, a former broker at Lehman Brothers, was charged by the Department of Justice and Securities and Exchange Commission with violating insider trading laws. According to the SEC complaints, Matthew Devlin had spent the last several years tipping off friends and colleagues about mergers and acquisitions, and trading on this information. The details of the charges relate the sickening way that Matthew Devlin got his inside information. And the Devlin case highlights dangers faced by those in the public relations industry. (Read more…)
Public Relations Basics: 14 Tips for Your Next Media Interview

1. Know what you want to say. It seems obvious, but first timers and public relations pros alike should never sit down for a media interview without planning out their key messages ahead of time. Writing your key messages down will allow you to refine and memorize them before your interviewer asks the first question. (Read more…)
December 19, 2008
Four Tips for Improving a Boring Press Release

When writing a press release, especially one that contains numbers or statistics, even seasoned public relations consultants can find their message failing to grab the media’s attention. Here are a four tips for perking up that dry, boring press release. (Read more…)
Blogs: The Public Relations Tool You’re Not Using

Although blogs are now a fixture on the media landscape, the public relations industry still doesn’t know how to deal with them. Public relation firms are either afraid of blogs, ambivalent towards them, or they treat them like a high school newspaper. The following seven tips should help public relations pros deal more effectively with the ever-growing (and beneficial) blog phenomenon. (Read more…)
December 18, 2008
The 2009 Public Relations Calendar

As we’ve done each year for the past several years, we’re publishing a “print and save” public relations calendar for the upcoming year. In this edition of PR Fuel, you’ll find calendar listings for holidays and observances, major political events and sporting events, as well as a list of anniversaries being marked in 2009. The purpose of the calendar is to ensure that public relations professionals are aware of important events that may drive the news cycle. The calendar is also a handy planning tool, allowing PR professionals ample time to get pitches and campaigns ready. (Read more…)
Public Relations and Effective Speechwriting

Speeches are concrete pieces of writing, crafted by design with attention to detail. They are often a key component in a public relations arsenal. Few orations are perfect; effective speechwriting is a reasonable goal. Where beneficial, we’ll assume that you, the speechwriter, are the speaker as well. (Read more…)
December 17, 2008
In Public Relations, It’s a Fine Line Between Gift and Bribe

There is nothing wrong with giving gifts–unless you work in public relations and your recipient is a journalist. There is a very fine line between a token of appreciation and a bribe. It is a line that once crossed can cause problems not easily rectified, problems that go beyond a public relations snafu. So when I received the following email, I had to do some serious thinking. (Read more…)
Public Relations Research Tools on the Web

Research obviously plays an important role when it comes to public relations. Yet it’s surprising how many folks who work in the PR industry seem unfamiliar with the most effective web-based research tools. The following is a list of a few general research tools, some better known than others, that are your best bet if you’re looking for information about a person, company, business sector, product, or competitor. Think of them as the basic online research tools in your public relations toolkit. (Read more…)
December 16, 2008
Public Relations and Entrepreneurs: The Perils of Personality PR

Public relations professionals working with entrepreneurs often find themselves in a bind. Do you pitch the idea or the person behind the idea? It’s easy to see an entrepreneur’s backstory as a ready-made angle when it comes to drumming up publicity. But a public persona can quickly become tarnished, and personality PR can often lead to avoidable headaches. (Read more…)
Five Refresher Tips For Public Relations Pros

These five simple refresher tips are part of the complex dance between the public relations industry, the media, and the public-at-large. These tips may sometimes be easy to forget in the hustle and bustle of your day-to-day workload. But if you regularly employ these basic strategies, your PR workload will be that much easier to manage–and your clients will be that much happier. (Read more…)

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