In the promotion of your business through public relations, there are a number of “fatal” mistakes you can make that will kill or distort your coverage. Of these, there are “Seven Deadly Sins of Public Relations” that will ruin your chances of success, and probably lead to bad press. (Read more…)
Identify the right trade show.
Sounds like a no-brainer, right? On Trade Show News Network, a simple search can uncover over 40 trade shows for the aviation industry alone. It’s worth the time to sift through the results to see which trade shows might not be relevant off the bat. Narrow this list down to 2-3 really great events where your target audience will be in attendance. Next, contact the tradeshow organizers and ask for information. You’ll want to see preliminary brochures or conference programs available, along with an exhibitor list. (Read more…)
You received the call you’ve been waiting for. A radio producer has scheduled an interview to discuss your book, service, product, or issue that you want to promote. You know that discussing your topic on local, national, or even international radio is a great way to share your news. You know that radio hosts worldwide have a constant need for interesting guests, and there’s no reason you can’t share the airwaves with them. (Read more…)
OK — you’ve found the story. You’ve lined up a positive quote from within your company — and maybe (if you’re playing in the big leagues) a favorable comment from a professional business analyst. You have the facts, the figures, and the human interest that transforms facts into stories and news. Now what? (Read more…)
If you build it and don’t tell anyone, nobody’s coming.
A Fortune 50 company spent high six figures to develop a website. In many ways they were ahead of their time and their competition. But when a member of the development team tried to get the URL included on his new business cards, the company refused. The rationale? “Why would we do that? And besides, we’ve never done that before.” (Read more…)
The news media can make a president. It can also make a president resign. It can mean success or failure for you, your product, event, or business venture. Yet many people simply aren’t prepared to deal with the media.
Some of the most successful people shake like a leaf when confronted with a television interview. The biggest fear is being misquoted. (Read more…)
A perfect lesson for PR folks presented itself, and many other people, just before April Fool’s Day. On March 30th, Pollution Probe, a leading Canadian environmental organization, sent 350 packages to businesses in Toronto, Ontario. The packages were supposed to promote an annual event called the “Clean Air Commute.” But the air was blue when the packages were opened. (Read more…)
