The Yin and Yang of Starting a Business is available on Amazon, Kobo, and Smashwords
AUSTIN, Texas, July 16, 2013 /PRNewswire/ – Empower Lounge is proud to release a series of step-by-step guides written for the next wave of women thinking about starting a business. The series The Yin and Yang of Starting a Business breaks apart the soft and hard skills needed for an entrepreneur to be successful and available on Amazon, Kobo, and Smashwords.
“After interviewing women who’ve built multi-million dollar businesses, we saw a common theme where women wished they’d asked some of the tough questions up front, before they got into it,” said Misty Gibbs, Founder of Empower Lounge. “Entrepreneurship looks sexy on the surface, but it’s important to have an idea of what lies ahead when you’ve chosen this path. I know this from my own experience; it touches all parts of your life, your relationships, your bank accounts, and self-confidence. It’s a big step and we want to help guide women on their initial steps of this journey.”
The Global Entrepreneurship Monitor reported that over 100 million women around the world started or were running a new venture in 2010. It’s predicted by 2020, there will be more than one billion entrepreneurs globally with women leading this growth.
Empower Lounge’s mission is to equip this next wave of women thinking about becoming entrepreneurs with a candid, all-encompassing view of the skills and essential steps it takes to start and grow a successful business. This will give them an opportunity to know what they’re getting into and be informed before diving in to increase their chances of success. “We all know the stats about the failure rates for startups; it’s upwards of 60% within the first two years, but no one really talks about that,” Misty continued, “and we can learn a lot from each other not only from the big successes, but from the people who are plugging away day-in and day-out.”
“There are few resources targeted at female entrepreneurs in this area,” said Tanya White, co-author of the ebooks. “Women are busy juggling jobs and their households, they want something easy to read, with clearly outlined steps for business success. We designed these books for them.” The ebooks are targeted for budding entrepreneurs before they have embarked on the next step and quit their job or invested their savings. “How many times have we heard during our interviews ‘I wish I’d known that going in’ and we want to close that gap for women,” Tanya continued.
“Having our ebooks available on Amazon, Kobo, and Smashwords enables us to reach women across all devices and globally,” says Tanya. The Yin and Yang series will continue to grow as Empower Lounge publishes other easy-to-read guides on specific business topics.
About Empower Lounge
EmpowerLounge.com provides a Pinterest-like online destination for women entrepreneurs to access the best business advice, resources and tools via our new eBook series and unplugged interviews with rising stars and women who’ve built $1M+ companies.
Tanya White, 1-512-970-4545