Long Island Marketing Agency enters Multi-Service Marketing Agreement with NHL Franchise
FARMINGDALE, N.Y., Nov. 5, 2008 — Wilen Media, an innovative national leader in full-service consumer marketing, and the New York Islanders have entered into a multi-service marketing agreement for Wilen to become an agency of record for the NHL franchise.
“Wilen impressed us with what we believe will be game-changing contributions to the New York Islanders organization allowing us to further integrate technology into our marketing initiatives,” said Chris Dey, President, New York Islanders. “It will enable us to provide greater customer engagement, service and top-of-mind awareness for the team in this highly competitive marketplace.”
“One of our key objectives is to get the people of New York excited about the only professional sports team located on Long Island,” said Michael Jolly, Vice President Strategic Development at Wilen leading the Islanders business.
“Innovative technologies, database development, customer relationship management and buzz-worthy marketing wrapped up in meaningful, powerful creative is the backbone for the Wilen plan,” said Robert Douglas, Wilen’s Group Account Director, who joined Wilen over two years ago, is formerly of Young & Rubicam in New York and is an expert in nontraditional marketing, having led numerous industry-recognized efforts for clients including LG Electronics, 7UP, Time Warner Cable, Blockbuster Video and Diet Rite but plans to do the even more dynamic work for the New York Islanders.
As part of the agreement, Wilen Media will provide overall strategic direction, creative services and marketing communications. Using its full spectrum of marketing, advertising and data products and services, Wilen will offer a wide range of services, including database development and management; creative development for radio, TV, online and print; online marketing and advertising; and media planning and buying.
Wilen will also leverage key consumer insights in order to create branding and messaging strategies that resonate beyond the franchise’s traditional fan base, and will be responsible for branding and advertising creative duties across web, radio and print as well as television spots appearing on Monday Night Football, Spike-TV, ESPN, Speed Channel and Yes Network.
About Wilen Media
Wilen Media Corporation, a wholly owned subsidiary of Wilen Group, LLC, offers a full spectrum of marketing, advertising and data products and services across multiple media platforms (print, online, out-of-home, broadcast and wireless/mobile). Wilen Media serves as an extension of a client’s sales and marketing team, generating innovative ideas and solutions that help marketers compete within a complex, competitive and speed-to-market environment. Its own online dashboard system, W3, enables clients to edit creative, submit changes, track campaign results and manage multiple versions from anywhere and at any time with online access. More information about the company can be found at http://www.wilengroup.com.
Joe Boyle, 917-376-3595
New York Islanders
Seth Sylvan, (516) 501-6735
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