Name Change and Rebranding Reflects Company’s Growth and Transformation as a Provider of Multi-Platform Strategic Solutions
FARMINGDALE, N.Y., Jan. 8, 2013 /PRNewswire/ – Wilen Media, an operating affiliate of the Wilen Group, announced today that it has officially changed its name from Wilen Media to Wilen New York. The rebranding establishes the Wilen organization’s identity and commitment to providing clients with new and unique multi-platform strategic solutions in an increasingly competitive landscape.
Wilen New York offers a full spectrum of strategic planning, research, marketing, advertising, media planning and buying, production and manufacturing services in traditional, new and emerging media. For 40 years, Wilen has been setting the bar high for innovation and progress. The company was named to Inc. Magazine’s 5000 Fastest Growing Companies for two years in a row.
“One of the key strengths of Wilen New York is our Infinite Strategy approach,” stated Darrin Wilen, President. “Unlike many agencies, we work as a single team from initial concepts, to creative, to data strategy, to production and measurement. This seamless process makes us a more nimble and agile organization because it allows us to identify strategic advantages at every stage. That means sharper creative, smarter formats and more cost-effective delivery for our clients,” stated Wilen.
Paul Caravello, Executive Vice President, Sales, commented, “We’re excited to share the Wilen New York value proposition with our clients, who face immense competitive challenges and are in need of a quick-to-market advantage. Our clients are already benefiting significantly from our unique strategic approach.”
Wilen New York is currently planning an event to launch the new name and branding initiative, and to announce their new positioning statement of “One Team. Infinite Strategy.”
About Wilen/New York
Wilen New York (www.wilennewyork.com, formerly Wilen Media), is a full service provider of multi-platform solutions, including strategic planning, creative, data and digital strategies, media planning, research and measurement, production services and delivery. Wilen Direct (www.wilendirect.com, formerly Wilen Press) is a leader and innovator in direct marketing campaigns that leverage state-of-the-art printing processes and technologies such as digital and variable data imaging, advanced mail strategies and technologies, logistics and fulfillment, to deliver highly targeted, effective and cost-efficient outreach. Wilen New York and Wilen Direct are affiliates of the Wilen Group, a privately held marketing communications and printing services company. Wilen Group’s client list spans the entertainment, financial services, lifestyle, insurance, leisure, sports and packaged goods industries. More information about Wilen Group can be found at www.wilengroup.com.
For more information regarding this release, contact Victoria Ruggiero at 631-439-5000 or Email.