Formerly of Everwell TV Network, Herren brings wealth of business development expertise
NEW YORK, Feb. 12, 2013 /PRNewswire/ — The Wellness Network, parent company of The Patient Channel, The Newborn Channel and HealthStyle Press, today announced the appointment of Matt Herren as VP Business Development. Matt will be responsible for generating and developing new content opportunities, leveraging current and future multi-platform offerings from The Wellness Network.
Previously Herren served as Vice President, Business Development for Everwell TV — a digital network airing in doctors' offices nationwide. Herren has extensive experience in digital health media, formerly serving as Vice President Business Development at health content production company Information Television Network, where he was instrumental in overseeing network co-productions and corporate sponsorship agreements.
"Companies and brands are embracing and creating health content and we want to be out in front helping brands reach patients when they are highly-aware and receptive to new information," said Matthew Davidge, President of The Wellness Network. "Matt's pedigree and creative thinking make him a real asset to our executive team."
About The Wellness Network
The Wellness Network owns The Patient Channel, The Newborn Channel and HealthStyle Press. The Patient Channel and The Newborn Channel are the largest in-hospital TV networks. Delivered directly to patient rooms and waiting areas, the Channels provide viewers with original, award-winning health programs and advertisers with the unique ability to integrate brand messaging with content that is compelling and endorsed by health care professionals. The Newborn Channel broadcasts round-the-clock baby care and postpartum programming for new moms. The Patient Channel features both condition-specific and preventative health programming to empower and inform patients. The Channels are available in more than 2,000 hospitals nationwide. HealthStyle Press publishes America's Health Guides™, passport-sized health education booklets for every stage of life.
Additional information is available at www.thewellnessnetwork.tv
Media Contact:
Dave Ross
The Wellness Network
262-409-2450
Email