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New VW Ad — In Praise of Jamaica


KINGSTON, Jamaica, Feb. 4, 2013 /PRNewswire/ — The new Volkswagen ad for the 2013 Super Bowl game garners a host of mixed reactions worldwide. “The ad shows a worker from Minnesota trying to cheer up co-workers in an accent often associated with Jamaicans, because he has been made so happy by his Volkswagen,” the Associated Press explains.

According to George Meikle, author of the book, In Praise of Jamaica, “the ad may be considered racist by some people … but us Germaicans say, “come to Jamaica and feel alright.” He states: “Volkswagen makes an astute observation that we Jamaicans radiate happiness no matter our circumstances, which is the point of the ad.”

Meikle adds, “we may speak funny but we can laugh at ourselves. Our book, In Praise of Jamaica tells the intriguing story about the wonders, heroes and achievements of Jamaicans.”

About the book, “In Praise of Jamaica”

“It makes Jamaicans, and in my case, the descendants of Jamaica proud of who we are and where we are from.” — Alston Bair, Regional Director of Education, Ontario, Canada

Visit the website: or the book on Amazon to learn more about the real Jamaica.

Name of Media Contact: Lena Rose
Company Name: Minna Press
Contact email: Email
Telephone #: 704-817-0343 or G. Meikle: 876-975-4148
Website url: