REDLANDS, Calif., Dec. 4, 2008 — Movie-goers are used to seeing posters promoting upcoming films, but the displays announcing the arrival of Punisher: War Zone are taking the art of poster design to new heights – and depths.
The unique two-piece displays utilized lenticular technology to create an impressive, deep 3-D image of the Punisher, the vigilante anti-hero of the latest installment of Marvel comics' action franchise, which opens nationwide on December 5. The backlit black-and-white movie poster features Frank Castle, the movie's iconic character toting guns to match his vigilante-hero attitude. The 3-D poster is accompanied by a reflective lenticular 3-D frame of guns that borders the display, adding to the poster's incredible depth.
Produced by Virtual Images, an IGH Solutions Company, the poster-sized displays utilize a unique lenticular process that produces images of unusual depth and clarity, said company founder Dave Corey. Vying for attention in crowded holiday theaters, adding the lenticular frame combined the eye-catching appeal of 3-D images with the impact of a free-standing display.
"This is a new way to use lenticular design," Corey said. "The marketers of Punisher: War Zone wanted to utilize lenticular's 3D effects to capture the attention of movie-goers and fans nationwide. They knew this was the best format to garner attention and recognition for the movie opening."
Punisher: War Zone lenticular movie displays are currently in high-traffic theaters across the United States. The movie opens nationwide on Friday, December 5th, 2008. For more information on Punisher: War Zone, visit http://www.punisherwarzonemovie.com
Image: http://www.pressreleaseheadlines.com/2008-VirtualImages.jpg
About Virtual Images, Inc.
Virtual Images, an IGH Solutions Company, headquartered in Redlands, California, is the leading provider of high-quality lenticular and specialty-printed plastics. Their advanced, high-resolution printing capabilities help entertainment marketers, publishers, and advertising agencies break through the clutter to reach their customers by using technologies that turn a printed surface into high-tech, eye-catching products. For more information, visit their website at: http://www.ighsolutions.com
Media Contact:
Tessa Boettner
Marketing Manager
tmboettner@ighsolutions.com
651.288.8478
http://www.ighsolutions.com
http://www.viu.com
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