SCOTTSDALE, Ariz., Aug. 11, 2010 — Vemma, together with the Charlotte Bobcats®, will host a Reading with Rufus event on August 12th at University City YMCA as part of its ongoing sponsorship of the NBA team. The Reading with Rufus Program, featuring team mascot Rufus Lynx, stresses to students the importance of reading, in a fun, entertaining format. Reading with Rufus is a 30-minute, interactive program geared toward elementary-age children.
Approximately 200 second- to fifth-grade students enrolled in the University City YMCA day camp will gather to hear from Charlotte Bobcats staff and listen to a story. The rambunctious feline known as Rufus will also perform and give a testimony to the importance of reading every day.
Children in attendance will receive gift bags, including Charlotte Bobcats memorabilia, as well as a Vemma NEXTTM-branded reusable lunch bag and the ultra-premium children's nutritional supplement, Vemma NEXT, ideal for children 2 to 12. It includes a full ounce of the Vemma formula, along with an enhanced nutrient blend unique to children's nutritional needs.
For more information about the Reading with Rufus Program, visit the team's website at .
About Vemma
Founded in 2004 by BK Boreyko, Vemma Nutrition Company is rapidly growing as one of the premier industry leaders specializing in premium liquid nutrition. Every day thousands of people join the company's mission to make a positive difference in the lives of others through the sharing of the clinically proven Vemma formula. Vemma wellness products coupled with the company's rewarding business opportunity help people live a better quality of life, physically and financially. Vemma is headquartered in Scottsdale, Arizona and distributes its products through a global network of independent Brand Partners operating in 50 countries. For more information, please visit vemma.com.
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Lynn McGovern
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