LAS VEGAS, April 14, 2009 — The Premeos introduction of a new sales and marketing tool for REALTORS(R) allows agents to maximize their lead generation from the Internet, yard sign flyers and traditional marketing.
As REALTORS(R) abandon many of their less productive marketing mediums, Internet-based marketing remains a high priority. As powerful as the Internet is, one significant flaw persists. This is the inability for a website owner to specifically identify a large portion of a website’s visitors. While it is a very straightforward process to know how many visitors have been to a website, and which pages have been viewed, many visitors simply browse and leave. Even if they may be actively looking to sell or purchase a home, they often move from site to site to browse home listings, find an agent, etc. At some point they may contact a REALTOR(R), but until then, the prospect remains “invisible” and many REALTORS(R) could miss a sales opportunity.
Similarly with yard sign flyers, hundreds may be distributed, but the majority of people taking them never contact the agent. REALTORS(R) never know how many of these people are prospective buyers. The Premeos service cost-effectively addresses the shortcomings of both the Internet and flyers by providing a compelling, time-tested incentive for prospects to contact the agent.
Premeos has adapted Free Cash Prize Drawings to a “cooperative” marketing model. Cooperative means that multiple REALTORS(R) or businesses contribute a relatively small portion of the prize value, and then those contributors promote the total prize package. For a limited time, REALTORS(R) may participate in a $5,000 sweepstakes for as little as $27 per month. The REALTOR(R)’s promotion of the sweepstakes during this limited offer is 90 days. The normal price is $39.95 or less per month with 60 days promotion.
Numerous websites are available for REALTORS(R) to promote their listings. If a $5,000 in cash prizes graphic were added to each of an agent’s on-line listings that agent’s listings would stand out from the rest. Few can resist the offer of $5,000 in cash prizes with no purchase required. The prospect obtains sweepstakes information from the agent in exchange for providing their email and/or mailing address. Then the agent can immediately offer their services to someone actively looking at homes. This process operates every hour of every day.
The benefits of a Premeos sweepstakes are a perfect complement to a REALTOR(R)’s entire sales, listing and farming plans. Premeos manages all aspects of a person’s entry into the sweepstakes. Entries are easily submitted via the company’s website: .
The downturn in housing sales requires REALTORS(R) to find cost-effective ways to differentiate themselves from their competition. Each sale is critical, and the key to more sales is to have more sales opportunities. A Premeos cooperative sweepstakes is a tool that provides such opportunities.
Contact:
Charles Rigby
Premeos, Inc.
(678) 318-5946 ext.100
REALTORS(R) is a Registered membership mark of National Association of REALTORS(R)
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