MALVERN, Pa., March 29, 2012 — Delta Point, Inc. today announced the formalization of their strategic partnership with Doctor Insights that addresses pharmaceutical/biotechnology companies' need to obtain physicians' insights in a time-efficient, effective and economic manner. Doctor Insights is the live, videoconferencing brand and business strategy consulting service offered by Clinical Information Network.
"Progressive pharma/biotech companies are already using Doctor Insights to guide their brand marketing strategy," said Jerry Acuff, CEO and founder of Delta Point. "Doctor Insights enables our customers to learn how the influential practitioners make their prescribing decisions by employing targeted questioning that provides value and insights beyond conventional market research."
Doctor Insights consultation service offers an alternative to traditional market research with the ability to ask iterative questions and to drill down to learn what truly matters. Clinical Information Network provides the equipment and the physician contacts throughout their nationwide panel while Delta Point offers the subject matter expertise — as a full service sales and marketing consulting firm.
"We offer the means to obtain high-quality, in-depth physician insights by enabling the physician to be interviewed at the location of their choice," stated Peter Moriarty, Chairman and CEO of Clinical Information Network. "After contacting a physician that meets the client's qualifications pertaining to the level of prescribing, specialty, and other parameters, we ship a specialized computer kit directly to the physician's selected location that is loaded only with the proprietary video meeting software."
Both parties are able to see and speak to each other directly from the computer, which adds a highly personal element to the interaction. Physicians tend to be not only impressed with the convenience but find this technology very easy to use because all that is required for them to be connected is to plug in a couple of wires. This enables the physicians to be more candid and focused during their video consultation which many conduct from home — during the evenings or weekends.
After reviewing all relevant brand material and meeting with the brand team to discuss the goals and objectives of the market consultation/research, Delta Point partners with the brand team to design the interview process.
"We design the questions to target the qualitative and relevant information about the physician's perceptions and decision-making processes. Our experienced consultants may also ask questions on the fly — being able to drill down to extract that pertinent information we are seeking," Acuff stated. "We typically divide the video consultation process into three phases. Our findings are analyzed after each phase so we can apply our learnings to the next set of interview questions. Each phase of interviews brings us closer to obtaining those insights that enable us to provide final recommendations that are central to making those strategic marketing decisions and drive the brand towards achieving its full potential."
To learn more about Doctor Insights, contact Jerry Acuff at Email
About Delta Point, Inc.
Headquartered in Scottsdale, AZ with a regional office in Malvern, PA, Delta Point, Inc. specializes in the life sciences industry (pharmaceutical, biotech, and device companies) by partnering with clients to maximize brand sales performance. Their focus is on improving outcomes by analyzing the needs of their customers before developing customized recommendations that align cross-functional departments: Sales, Marketing, Sales Training and Commercial Operations to develop strategic sales and marketing plans, improve sales messaging, or provide a copyrighted process of building, sustaining and growing substantive business relationships.
Contact:
Jerry Acuff
Delta Point, Inc.
480-296-9972
E-mail: Email
www.gottochange.com
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