Tire retailers gain competitive advantage when their website delivers customised business intelligence about purchasing habits. As more consumers shop on the web for tires, capturing data about each visitor is critical to success. Tireweb Marketing's Ezytire websites analyse pricing data, demand data, consumer demographic data and buying behaviour to automatically personalise the search results and the consumer experience on each site.
NEW YORK, Feb. 3, 2014 /PRNewswire/ — Not all tire websites are created equally and Tireweb Marketing goes to great lengths to ensure tire retailers receive a website custom-built for their business. The resulting product attracts customers and also collects data about each visitor including sales, conversions, and leads. It even gives advice on how to improve sales performance.
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"Most websites operate as a glorified brochure. Our goal is to provide business intelligence to tire retailers so they can make better decisions about pricing and stock," says Matthew Walker, President of Tireweb Marketing. "To add value, we know we have to provide specific information about a retailer's business, products, location and customers."
Tireweb Marketing – the same people behind Ezytire – is a full-service agency intent on building smart websites to help tire retailers better manage their business. In an era of big data, business owners are deluged with information but not necessarily anything that can be used to drive business decisions.
"One of the problems faced by website owners is finding data that's relevant to their business. It's no good sifting through pages of generic information about the mechanics of the website. They need specific information about the business of selling tires to help them improve sales," says Walker.
"Most website companies are very good at producing reports showing website statistics which is information simply downloaded from Google Analytics. At Tireweb Marketing, we're more interested in providing data about how well the business is performing and what sort of ROI the website is experiencing. Our reporting focuses on tire sales, number of leads generated and how well tires are selling online."
"We're especially interested in paths to purchase," continues Walker. "For instance, we can tell how likely people are to buy tires from the search terms they use. We quickly begin to understand how people get to a website, what makes them stay on the site, and why they purchase. This allows us to improve sales on the websites automatically – through personalised search results, pricing comparisons, and incorporating manufacturer rebates and offers."
"We provide information on a per-tire level and also report on sales trends. This allows tire retailers to thoroughly understand how the consumer is responding to their stock and pricing," explains Walker. "We can tell you if your prices are too high or too low and if you're stocking tires that are selling poorly. We can even suggest a different product a customer is more likely to buy and is more profitable for the dealer."
Websites from Tireweb Marketing provide detailed information on pricing, stock, sales, website conversions, and sales leads. Data is pulled from thousands of sources and compiled into a concise and easy-to-read report helping tire retailers make sound business decisions. For more information, visit: www.tirewebmarketing.com.
About Tireweb Marketing
Tireweb Marketing provides online marketing products and services to tire retailers. Founded in 2012, Tireweb Marketing focuses on producing customised websites with the best industry data to attract a highly targeted audience. A strategic relationship with E-Solution Professionals allows Tireweb Marketing to build on the depth and insight provided by tools such as Tireweb, Tirelibrary, Connections Centre and ezytire.
Contact Information
Matthew Walker
President
Tireweb Marketing
Phone: (212) 634 4846
Email