NEEDHAM, Mass., Feb. 15, 2012 — Tiny Prints, a brand of Shutterfly (www.shutterfly.com), took home "Exceptional Merchant" (http://www.affiliatesummit.com/pinnacle-awards-winners-at-affiliate-summit-west-2012/) honors from the annual Affiliate Summit earlier this month. Recognized for their industry-leading affiliate marketing program, designed and managed by Acceleration Partners (www.acceleration-partners.com), Tiny Prints competed against online retail giants Amazon and Overstock for the award, which recognizes the digital marketing industry's most innovative leaders and is considered the most prestigious, competitive honor for leaders in affiliate marketing.
Robert Glazer, managing partner at Acceleration Partners, accepted the award on behalf of Tiny Prints. Acceleration Partners has worked closely with Tiny Prints on the management of its affiliate program since its launch in 2007, in partnership with the company's exclusive affiliate network, ShareASale.
"Acceleration Partners plays a significant role in the ongoing success of our affiliate program," said Isabelle Steiner, senior director of acquisition and retention for Tiny Prints. "We worked closely with Acceleration Partners to launch the program four years ago and our extended marketing team works hard to build a first-class affiliate program. Tiny Prints is honored to receive the Exceptional Merchant Award as recognition of our efforts from the affiliate industry and our peers."
"2011 was an exceptionally strong year for Tiny Prints' affiliate program," said Glazer. "The Exceptional Merchant Award underscores the tremendous commitment of time and resources that the Tiny Prints team has given to the program over the past several years. We look forward to building on this success in 2012."
Tiny Prints' affiliate marketing program achieved several key milestones in 2011, including more than 100 percent growth for the fourth consecutive year in a row, and 200 percent growth for its Storefronts program used by professional photographers, non-profits and local PTA's. The program now has more than 6,000+ affiliates and is managed by a four-person team committed to exceptional one-on-one service.
Matt Wool, Acceleration Partners' vice president of client services, added, "Winning this award is proof that companies who take the time to carefully and actively manage the growth of their affiliate programs and develop meaningful, long-lasting relationships with affiliates will receive both a higher return on investment and a more positive brand impact."
About Acceleration Partners
Acceleration Partners is a digital strategy and marketing agency focused on online customer acquisition for rapidly growing consumer product and services companies. A leader in both digital strategy and performance marketing strategy and implementation, including affiliate program development/management, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Acceleration Partners clients include Tiny Prints (a division of Shutterfly), Kaz (a division of Helen of Troy), Blurb, Tea Collection, and Layla Grayce. For more information on Acceleration Partners, please visit www.acceleration-partners.com or contact Matt Wool at 617-264-0334 or Email.
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