BANGKOK, May 17, 2012 — The Tourism Authority of Thailand (TAT) and Thai Airways International have jointly embarked on a creative tourism campaign entitled "Discover the Other You." This campaign is designed to attract tourists to visit Thailand for a unique experience in creative tourism that will inspire them to discover new perspectives in life.
"Discover the Other You" targets European, American, Canadian and Australian travelers primarily using online media that efficiently reaches prospective customers both in timing and segmentation. An online contest that offers an all-inclusive 7-day trip to Thailand for two is the heart of the social media campaign and will be supported with online advertising and public relations. The campaign is projected to attract 4 million views.
In addition, Thai Airways International is supporting the campaign with direct marketing to Royal Orchid Plus members residing in the targeted markets and other countries with large program membership bases. A wide range of special hotel rates and travel-related packages are available for these frequent travelers at a dedicated website, http://www.discovertheotheryou.com.
The "Discover the Other You" campaign will heighten awareness of Thailand as one of the world's top destinations for creative tourism.
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