At Copperbottle.com, Individuals Can Make a Difference in the Life of Another for Just a Penny

LONDON, July 29, 2009 — Words from a stranger gave Niaomi Nitisha the inspiration for Copperbottle.com (http://copperbottle.com), an online social experiment on altruism.

Nitisha had completed a diploma in fashion retail in 2008, but the global economic downturn had her selling assorted ite…