Nielsen Research Reveals Health Club Media Network Highly Effective in Targeting Influential Consumers

     

    Greater Than 60 Percent of Consumers Say They Are More Likely to Pay Attention to Digital and Print Ads in Health Clubs Than Viewing Them on TV, Billboards or in Magazines
    LOS ANGELES, Sept. 27, 2010 — According to research conducted by The Nielsen Company for the Health Club Media Network (HCMN), th…

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    Lucent Advertising, LLC Introduces Segway(TM) Advertising Chariots and Billboard Trailers

     

    Company helps clients monetize their Segway fleets
    COSTA MESA, Calif., Aug. 24, 2009 — Consumers today are conditioned to look past traditional advertising. They flip past magazine ads, ignore static billboards, change stations when radio ads come on, recycle junk mail without opening it and e…

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