Survival Response Is the Key to Understanding Customers
MELBOURNE, Australia, Nov. 17, 2011 — Our instinctive survival response to detect predators is the key to understanding customer loyalty and word-of-mouth, according to Dr. Brent Coker from the University of Melbourne.
The Holy Grail for marketers is understanding what makes customers come b…
Prettier Websites Make for More Trusting Web Surfers, Study Finds
MELBOURNE, Australia, July 14, 2011 — Despite the increase in online scams and malicious websites, Internet consumers are 20% more trusting of websites than they were five years ago, according to a new University of Melbourne study.
However, while surfers may be more trusting, online shoppers a…
MELBOURNE, Australia, Dec. 4, 2009 — Instra Corporation, a global Internet domain name registrar, is pleased to announce the launch of Internationalized Domain Names (IDNs) allowing Internet users to create domain names in the full alphabet of their language. For the first time in history, the…
Instra Accepts Pre-registration of Multilingual .EU Domains – .EU IDNs
MELBOURNE, Australia, Dec. 4, 2009 — Instra Corporation, a global ccTLD and IDN (Internationalized Domain Name) leading registrar, is accepting pre-registration of .EU domains in different languages other than English. IDNs are domains which can contain characters from non-Latin characte…
CHICAGO, Nov. 6, 2009 — With the final table at the World Series of Poker in Las Vegas wrapping up this upcoming week, all eyes will soon be riveted towards the Crown Aussie Millions tournament held in Melbourne in January 2010.
SeeANZ, a Chicago-based travel agency that specializes in fully custom…
New Global Chiller Group Formed: Challenges Trane, York, Carrier and Daikin on Energy Efficiency
New group’s high-efficiency oil-free centrifugal chillers expand worldwide
MONTREAL and MELBOURNE, Australia, Oct. 20, 2009 — A global challenge to “the big end of the HVAC industry” was announced today with the formation of a major new global chiller engineering and manu…
