Goodway Group’s Direct2Dealer(TM) First Network to Offer Third-Party Ad Server Verification
JENKINTOWN, Pa., Jan. 5, 2010 — Goodway Group today marks its one-year anniversary of the Direct2Dealer(TM) program, the only network to offer a hyper-local dynamic click-through product to be run completely within a certified third-party ad server.
The Direct2Dealer(TM) program drives cro…
JENKINTOWN, Pa., Nov. 11, 2009 — Goodway Group, a third-generation, 80-year-old marketing services company that owns and operates two ad networks, Beep! Automotive and IvyPixel, announced today the release of a new white paper titled “Creating Real, Measurable Results with a Geo- and I…
Leading Political Ad Network IvyPixel Drives Massive Spending Shift from Traditional to Online
JENKINTOWN, Pa., Oct. 29, 2009 — With political ad dollars shifting from traditional media to online, ad networks have become a primary choice for extensive reach to high-profile properties and niche media sites. Since 2008, IvyPixel, a leading 3rd party online advertising network, has provid…
Direct2Dealer(TM) Program Drives Real Sales for Retailers with Hyper-Local Targeting
JENKINTOWN, Pa., Oct. 2, 2009 — Goodway Group’s Beep! Automotive, the premiere online ad network, officially launched its Direct2Dealer(TM) program, driving cross-channel consumers directly to their closest dealer location while simultaneously landing on the vehicle build and pri…
