Newly Named Dancing with the Stars Co-Host Brooke Burke Partners with underWAY(TM) to Launch America’s First Appetite Suppressing Beverage

BOCA RATON, Fla., March 11, 2010 — The breakthrough beverage changing the weight-loss universe has landed a star. The new co-host of ABC’s Dancing with the Stars, model/actress and “momtrepreneur” Brooke Burke was named brand spokesperson today by underWAY(TM), the first…

Brooke Burke Named Spokeswoman for underWAY(TM), America’s First All Natural Appetite Suppressing Beverage & Thirst Quencher

The Healthy Way to Put Hunger on Hold(TM)
BOCA RATON, Fla., Feb. 22, 2010 — underWAY(TM), the new, scientifically formulated, appetite suppressing line of great-tasting beverages from the trailblazing company whose Smart for Life Cookie Diet products fueled the national cookie diet craze, ha…

Smart for Life(R) Is Number One in Diet Category on IMS

BOCA RATON, Fla., Jan. 18, 2010 — For the week ending January 8, 2010, Smart for Life(R) Cookie Diet ranked number one in the diet category and number two overall on the Infomercial Monitoring Service Listing, well ahead of Nutrisystem(R), eDiets(R), Jillian Weight Loss and Jenny Craig(R).
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Smart for Life(R) Cookie Diet Products Launching in USA Drug

BOCA RATON, Fla., Jan. 15, 2010 — Smart for Life(R) Cookie Diet, the fastest-growing weight loss company in North America, continues to expand and grow by adding additional brick and mortar retailers in the distribution categories of Food, Drug and Mass.
The Smart for Life(R) weight loss product…

Smart for Life(R) Cookie Diet Available at Discount Drug Mart Throughout Ohio

BOCA RATON, Fla., Jan. 13, 2010 — Smart for Life(R) Cookie Diet, the fastest-growing weight loss company in North America, continues to expand and grow by adding additional brick and mortar retailers in the distribution categories of Food, Drug and Mass.
During an initial test in the fall of 2009,…

Smart for Life(R) and underWAY(TM) Win Another Award

The Smart for Life(R)/underWAY(TM) Showboat Wins Best Theme in the Seminole Hard Rock Winterfest Boat Parade
BOCA RATON, Fla., Jan. 6, 2010 — The Smart for Life(R) Cookie Diet, underWAY(TM) Showboat won “Best Theme” during the 2009 Seminole Hard Rock Winterfest Boat Parade in Ft. L…

Smart For Life(TM) Makes Debut on BJs.com

The Exclusive Weight Management Program Available at BJ’s Wholesale Club
BOCA RATON, Fla., Oct. 9, 2009 — Smart For Life(TM) Cookie Diet, the all-natural weight management program, announces its launch today as the only weight loss program on BJ’s Wholesale Club’s e-comme…