Press Release Headlines

Swiss Luxury e-Boutique KeyofAurora.com Debuts Treccani Milano Handmade Leather Purses

TORONTO, Dec. 17, 2013 /PRNewswire/ — Italian bespoke brand Treccani Milano is making innovative strides in the digital retail landscape thanks to a new partnership with multi-label luxury online store KeyofAurora.com (KOA).

(Photo: http://photos.prnewswire.com/prnh/20131217/PH34163-a)
(Photo: http://photos.prnewswire.com/prnh/20131217/PH34163-b)

The Milan-based company's handmade leather purses have been selected to be featured on the exclusive web marketplace, which is best known for working with small, niche artisan companies to create personalized timeless and exquisite pieces.

"KOA is one of the few retailers worldwide that understands and celebrates bespoke service," says Treccani Milano general manager, Emanuele Treccani Bonasia. "It is an honour that they have expanded their offerings to include our line of custom purses."

To KOA, Treccani Milano exemplifies its key criteria: one-of-a-kind luxury. With both fashion houses specialized in exquisite European craftsmanship, the joint venture is an exciting development for international consumers with discerning tastes. By welcoming Treccani Milano to KOA's online store, clients can now enjoy custom leather purses that are made entirely by hand in Italy.

"Customers will benefit from materials and production quality at the highest level, while having something of their very own", explains Key of Aurora founder, Nadine Benedick.

Treccani Milano's bespoke tradition is closely aligned with KOA's unique online adventure, which offers the opportunity to create purses that suit individual styles – and are not results of mass production. Customers can choose from rich Italian leather, ostrich and alligator available in different colours and textures that are handpicked to assure the highest quality of leading European tanneries, Treccani Milano purses also offer custom accents that include the company charm (an Italian greyhound) in solid silver, 18K gold or platinum, as well as monograms for a completely personalized touch.

Once a Treccani Milano client has chosen the type of leather, colour, contour, stitching and accents for a purse, their preferences are then shared with an artisan in Milan. Using skills passed down from his grandfather, the artisan works daily to create each bag by hand in his small bottega familiare (family shop).

Founded in 2009 by Emanuele Treccani Bonasia and Nicole Branicky, Treccani Milano is an Italian-Canadian prestige brand that specializes in quality handmade bespoke shoes, leather accessories, a golf line and custom dress shirts for both men and women. Based in Milan with a boutique and showroom in Toronto's trendy Yorkville neighbourhood, Treccani Milano's highly skilled artisans in the northern Italian city of Milan bestow their experience and dedication to handmade Italian luxury, which spans generations and is evident in their work.

To purchase Treccani Milano's exclusive line of purses at Key of Aurora, visit http://keyofaurora.com/en/shop/brand/treccani-milano

For more information, please contact:
Emanuele Treccani Bonasia via email or 416-648-1300
www.TreccaniMilano.com