A Unique CA Community College Economic Development Program
SALINAS, Calif., June 18, 2012 —
What: Tecnificate, filmed live May 19, was a conference featuring Spanish-speaking businesspersons who share exciting examples of how to leverage Internet technology to grow business. The day proved to be motivational while focusing on the power of new media technology in personal and professional development. Speaker presentations were captured on video and are now available online.
Who: Speakers:
Ariel Coro – TV personality and founder of Tutecnologia.com
Nancy Rosales – Owner of "Neveria Abel 1950" (markets Latin flavored ice cream online)
Becky Krinsky – Co-Owner and founder of "Recipes for Life™"
Tayde Aburto – Founder of the Hispanic Chamber of e-Commerce
Diego Cardenas – Small business owner and Radio/TV personality
Francisco Rojas – Small business consultant and marketing strategist
When: Available online as of Tuesday, June 19, 2012
Where: Link: http://nsp.performedia.com/tecnificate
Click 'register' and then click 'log in'
Why: Business growth today is driven by the effective use of the Internet and 20% of adult Californians consider Spanish their primary language. This type of Community College outreach will positively impact the California economy both domestically and internationally where Spanish is the second most spoken language in the world next to Mandarin.
ABOUT
The Tecnificate series was launched over a year ago and was the brainchild of Ariel Coro, Tu Technologia, and Steve Wright, iima4biz Initiative Director, Economic & Workforce Development Program, CA Community Colleges. The videos available online are from the third Tecnificate held at Hartnell College in Salinas, CA. Two prior Tecnificate events were held in the Los Angeles area. Tecnificate events have drawn hundreds of attendees from hundreds of miles away. Very few events in California serve the need of the "Spanish speaking technorati" who could have a huge impact on the future California economy.
Ariel Coro is the event producer, Technology Expert for the Hispanic community and author of the new book, El Salto – aprovecha las nuevas tecnologias y alcanza tu potencial (The leap – leverage new technologies and reach your potential). Coro is the host of Tu Tecnologia, a Spanish language broadcast TV segment that educates Hispanic families on the latest technology and autos. His technology column is featured in La Opinion and El Diario La Prensa and is syndicated nationally.
Steve Wright, MBA, MS Telecommunications is the iima4biz Initiative Director, Economic & Workforce Development Program, California Community Colleges. With over 15 years developing technology based economic development projects, Steve leads the iima4biz Initiative with a goal to stimulate California small business growth thru advanced utilization of the Internet. A companion program in English, the iima4biz workshop, is now available online at www.web4biz.org.
AnaLuisa Morales, Regional Director New Media Center, Hartnell Community College, hosted the event on May 19 and worked with Peter Hackes, Performedia, www.performedia.com, to film and provide the online access.
Media Contact:
Steve Wright
State Initiative Director – Iima4biz Initiative
Economic & Workforce Development Program
California Community Colleges
805 231 8444
Email
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