Computers travel in stylish sleeves made from 100% recycled PET bottles
ANAHEIM HILLS, Calif., March 25, 2009 — With an increasingly eco-conscious population looking for “greener” options everywhere in their life, Kena Kai (http://www.kenakai.com) introduces a line of laptop sleeves that protect computers while also protecting the planet. The FELTtech(TM) sleeves are made with a fiber that is created from 100% recycled PET bottles and containers.
Polyethylene perepthalate (PET) is a common plastic used in beverage bottles. Like most plastics, the bottles are non-biodegradable and will just sit in landfills if we don’t recycle them. Americans go through two and a half million plastic bottles every hour. Every year we make enough plastic to shrink-wrap Texas and most of it ends up in our landfills. If every American household recycled just one out of every ten plastic bottles they used, we’d keep 200 million pounds of plastic out of landfills each year.
“We recognized that as the market for portable computers continues to grow, so would the market for accessories such as sleeves, but we knew that our offering had to be made from an eco-friendly alternative fabric to the most common material used for computer sleeves, which is neoprene,” offered Geb Masterson, president of Kena Kai. “We really didn’t think the world needed another petroleum-based neoprene sleeve. We wanted to go the greener route, to give people a better choice,” added Masterson.
The TSA-friendly FELTtech(TM) sleeves feature a wide easy-access zippered opening and act as a second skin to protect the computer. The lightweight sleeves feature 4mm of cushioned protection and will be available in four color combinations: purple/grey, orange/chocolate, grey/turquoise and turquoise/grey. They will retail between $30 and $40. The Collection will be available in three sizes initially for Netbooks, 13.3″ and 15.4″ notebook computers.
The FELTtech(TM) sleeves will be available on Earth Day, April 22nd, at better retailers and http://www.kenakai.com.
With a distinctive combination of style and innovation, Kena Kai designs unique items for people that enjoy life with a passion and appreciate how technology can often make their lives better. High-res images and information can be obtained by emailing Nelleke Gort at .
Contact: Nelleke Gort, 714.782.7984,
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