NEW YORK, Feb. 7, 2014 /PRNewswire/ — STAQ, a unifying platform for ad technology, reporting and data, announces the full release of its operating system product, STAQ OS, for digital media companies. Built upon integrations with over 100 ad technology platforms, STAQ OS offers digital media companies the ability to connect to their ad technology partners with automated reporting, collaboration and analysis tools for more programmatic ad operations.
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"Maintaining revenue reports, campaign pacing and getting stats for billing can be extremely complicated when multiple platforms are involved in a tech stack. We've spent countless hours with some of the best ops teams in the industry to understand their pain points and learn how we can help solve them," said Craig Roah, President and Board Lead at STAQ. The release of the STAQ OS provides publishers and the ad tech industry the tools needed to bridge the gap caused by the use of multiple ad technology platforms and it increases the value of the ad stack.
Built on deep integrations across the industry, STAQ OS provides a customizable interface for publishers and marketers to work with reporting data from multiple technology partners. Tools enable the cleansing, processing and normalization of this data as well as the ability to manage the presentation of it. Companies can share the data while controlling how it's visualized both internally as well as externally to 3rd parties or clients. In addition, STAQ OS enables reporting on campaign and inventory information to be delivered instantly, providing users with insight that becomes actionable in real time.
"The industry has seen a drastic diversification of revenue. No longer is a majority of revenue to be solely driven from direct display spend. Publishers are now generating substantial revenue from programmatic and indirect sources in mobile, video and and display. As such, working with different vendors in each category and continually testing media partners is essential. STAQ OS gives real time visibility, provides operations teams efficiency and enables organizations to scale in order to achieve optimal results," adds James Curran, CEO and Co-Founder of STAQ.
Other products from STAQ include a connection service, STAQ Connect, for the ad technology platforms themselves. STAQ Connect offers platform vendors direct integrations to other technologies their clients use. It also enables them to create powerful features within their own products; features that in the past would have required heavy business and engineering development between technology platforms.
STAQ was founded in 2012, and is led by industry veterans from the Rubicon Project, Collective Media, Advertising.com and DoubleClick. Investment in STAQ was led by The Hive, founded by Sumant Mandal, a partner from Clearstone Ventures, and big data pioneer T. M. Ravi. The Hive focuses on funding and launching big data companies. STAQ has offices in Baltimore, Maryland and New York City.
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