The expert content marketing platform helps market leaders make their executives and subject matter experts more accessible to build brand authority and create better first impressions.
WASHINGTON, June 17, 2013 /PRNewswire/ — Content marketing platform Speakerfile announced today they are undergoing a major rebrand and changing their name to ExpertFile. CEO Peter Evans notes that the company has grown beyond a platform for speakers and event organizers, now making it possible for experts in all industries to connect with business prospects, conference organizers and media.
“In working with thousands of experts and Fortune500 organizations, we are discovering a major unmet need among even the largest of enterprise customers,” said CEO and Co-Founder, Peter Evans. “Our move to ExpertFile is a natural evolution to a full enterprise platform that helps organizations promote and manage their expert content — to build visibility and authority in their industries without the complexity and drama of building custom applications.”
With thousands of business users now on the platform, as well as leading corporations and industry associations, the ExpertFile brand better connects to the needs of these organizations. The company currently serves clients in a range of industries, including organizations such as Deloitte, Constant Contact, Cleveland Clinic, ADP, Dentons Law, BlackBerry and the Word of Mouth Marketing Association (WOMMA). With the launch of ExpertFile, the company offers a single content marketing platform where organizations can create rich-media profiles for their experts that lead to better first impressions, higher quality connections, and valuable conversations.
The ExpertFile platform provides a fully-hosted SaaS software solution that enables organizations to bring together all their content assets to quickly create an online expert center. These expert profiles are search engine optimized and specially designed for use by reporters, other members of the media, conference producers, and business prospects.
As part of this rebrand, several social accounts and web properties have also changed. You can connect with ExpertFile in the following ways:
- Find ExpertFile on the Twitter account @ExpertFile
- The Facebook page has changed to Facebook.com/ExpertFileNetwork
- Signup for demos of Expertfile through http://expertfile-demo.eventbrite.com
ExpertFile is an online content marketing and lead generation solution that allows organizations to feature their experts and thought leaders. We help companies increase revenue, save time, and improve brand value by making their experts more visible, facilitating real-time responses to opportunities, and keeping them informed of results. Our unique publishing, search optimization (SEO), lead generation and analytics platform that connects to our growing online expert marketplace delivers more market visibility and creates stronger first impressions. ExpertFile clients include market leaders such as Cleveland Clinic, Constant Contact, Lillibridge Healthcare, Dentons Law and ADP.
Cara Posey, CMO