'Do It! Marketing' Book Shows How to Stand Out from the Crowd and Win
PHILADELPHIA, May 8, 2013 /PRNewswire/ — Small business owners and independent professionals can attract more clients if they use the stepwise strategies, tactics, templates and tools in "Do It! Marketing," a new business book published by AMACOM and written by marketing expert David Newman. The book shows entrepreneurs and business owners how to sell more products and services – more easily and more often – using smarter marketing.
"Small business marketing isn't a mystery but so many small and solo business owners struggle with their marketing, sales, and business development efforts," said Newman, who delivers keynote speeches and marketing seminars at corporations, entrepreneurial groups and association meetings nationwide.
"Do It Marketing: 77 Instant Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition" is available anywhere books are sold, including on Amazon.com, where it has already hit bestseller status with pre-orders alone, ranking #1 in Small Business Marketing, #2 in Marketing, and #2 in Entrepreneurship.
This small business marketing book is written in the action-focused, in-your-face, and easy-to-implement style that readers have come to expect from Newman, who has been speaking to and consulting with small and solo professional service providers since 2002.
"A terrific book packed with a gazillion smart ideas you can use immediately to supercharge your marketing. But beyond all those great ideas, 'Do It! Marketing' shares key concepts and simple systems that will bring you more business with much less struggle," said C.J. Hayden, author of "Get Clients Now!"
Among the tips in the 'Do It! Marketing' book:
- Don't be an idiot on social media – social media success is based on the 3 R's, namely Relationships, Relevance, and Reciprocity.
- Be expensive or be free. There's no such thing as standing out in the middle of the road. High prices have a positive halo effect on every part of your business.
- Become a thought leader using the power of 3PR – Personalized Professional Public Relations, which is a hybrid strategy combining public speaking, content marketing, and spreading your ideas via social media.
- Redefine "the S word" of sales with four words you'll like a whole lot better: "Offer Value; Invite Engagement." This takes the fear and loathing out of the sales process.
- Stop wasting money on branding. When it comes to branding small businesses, it's all smoke, mirrors, and B.S. Rather focus on clarity of your message and your market – and how you solve specific problems for a specific group of buyers.
"'Do It! Marketing' is a complete system for effective marketing. It is a fun read and the ideas, tactics, strategies and exercises it provides will set you apart from your competition," said Mark Sanborn, author of "Fred 2.0" and a past president of the National Speakers Association.
"Entrepreneurs need clear, action-oriented advice on growing a business, which is exactly what David delivers in 'Do It! Marketing,'" said Pamela Slim, author and owner of EscapefromCubicleNation.com.
"In 'Do It! Marketing,' David Newman focuses on a vital truth: it is better to get people to come to you than for you to go to them. More important, he shows you how to position yourself as a valuable resource so the market is magnetically attracted to doing business with you," said Bob Bly, author of "The Copywriter's Handbook" and a seasoned direct marketing expert.
"'Do It! Marketing' is remarkably lacking in gimmicks, manipulation, and old school marketing tricks that stopped working years ago. This is the missing marketing manual for your rise to the top and your lasting business success. David Newman shows you the non-boring way to dominate," said David Siteman Garland, host of "The Rise To The Top" and author of "Smarter, Faster, Cheaper."
For information, go to www.doitmarketing.com/book.
About David Newman
David Newman is a nationally acclaimed marketing speaker who presents to groups of entrepreneurs and executives who want to generate more leads, better prospects, and bigger sales.
David has been working at the intersection of marketing, technology, and professional services since 1992. His past clients and audiences include Accenture, KPMG, Oracle, IBM, Microsoft, PriceWaterhouseCoopers, and 44 of the Fortune 500. He is an experienced professional services marketer, professional speaker, and strategic business coach. David has presented marketing keynotes, seminars, and strategic work sessions for over 600 groups, including state and national associations, nonprofit organizations, and companies of every size.
David has been featured and quoted in The New York Times, Investors Business Daily, FastCompany.com, Sales & Marketing Management, Selling Power, Business 2.0, Business2Business, NBC-TV, and Entrepreneur magazine.
For information about marketing and coaching services, go to www.doitmarketing.com.