LONDON, June 20, 2013 /PRNewswire/ — UK lenders will have many more hoops to jump through when it comes to the types of advertisement they choose to use. The Advertising Standards Authority recently banned a slew of loan lenders from performing unethical methods of publicizing their sites. The banned method, which included mass texting of loan site information under the pretense that loans were to be used for socializing, put a cap on the ways in which loans can be suggested to the public. With the amount of loans currently open in the United Kingdom, the Advertising Standard Authority wants to make sure that the public understands the severity of loans and the extreme situations for which one would need to apply for them.
The fact that loans are being portrayed as a means for job replacement and are used for anything other than necessities is a fearsome thing to behold. Loans need to be taken seriously and should never be the go to method of getting by. Loans are implemented as a form of relief but are not a government designated helping hand. Loan lenders are happy to loan you money under the pretense that you understand you will be paying interest and that they will be making some money from the loan in question. The fact that some payday loan companies do not stress the severity of simple cash loans only undermines their business ethics and puts them at the top of the list for bad press.
Lena Green of Simple Payday Loans says, “We are in the business to make money but our methods are as clear as glass and we never set out to hoodwink anyone.” The fast cash loan company is known for their honesty and gives full disclosure texts on their websites and any articles published. “Loans have never been as popular as they are now, considering the current employment situation in the UK. We want to make sure that people know what they are getting into and that we are here to help with the lowest interest rates available.”
Simple Payday Loans is one of the leading loan lenders in the UK and is a free service to those who are in need of money fast for sensitive situations that require immediate assistance. These loans are geared toward those who can repay the loan within a reasonable time frame but don’t have the credit score to match.
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