Press Release Headlines

Shootmyash(R) Opens 2011 with a Bang, Targets Airsoft Market

WEST CHESTER, Pa., Feb. 4, 2011 — Shootmyash®, a software publisher and manufacturer of smart-targets known as a "SmartAsh" for the Airsoft market, announced today that it is open for business.

Shootmyash General Manager, Conor Gilbreath, stated, "From a simple idea in the fall of 2010 while shooting at conventional targets with a replica AK-47, to custom electronics, software and first customers in 2011 of an interactive target system we developed, a lot has happened. We have basically transformed hardwoods like ash into a wireless interactive Web application. We layer heavy weapon gun sounds, other sound effects and voice overlays for scoring and training exercises. Target practice is on a new level and more collaborative than ever.

"We are in limited production and expect to deliver units in March. We seek to get to know dealers and distributors initially in all English countries and include points in Europe and Japan where Airsoft activity is high."

Airsoft is a hobby or sport that uses replica firearms to shoot small plastic pellets around six millimeters in diameter. Common uses for Airsoft are competitive gaming (similar to paintball), military simulations, target shooting, military training, and recreation. While similar in operation to BB guns, Airsoft guns use lightweight (usually) plastic projectiles (BBs) 6mm in diameter instead of metallic 4.5mm BBs. Airsoft guns also typically have a muzzle velocity of less than 180 m/s (600 ft/s), compared to a BB gun, which may have a muzzle velocity of 365 m/s (1200 ft/s) or more. The combination of the lighter BB projectile and the reduced muzzle velocity means that Airsoft is generally considered safe when used in a controlled environment and with safety equipment like protective eyewear. (Ref. Wikipedia – http://en.wikipedia.org/wiki/Airsoft)

Video:
http://www.youtube.com/watch?v=6drREVdJ0uM&feature=player_embedded

Contact:
Conor Gilbreath
615 669 2741
http://www.shootmyash.com
Email

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