Link to SEO Enhanced Press Release - opens in new window
How Press Releases Are Search Engine Optimized - Part 1 of 4
Let’s take a look at a press release that’s been posted on eReleases.com.
You can click on the image over to the right for a closer first-hand look -
(the release will open in a new window) -
or you can simply refer to the screenshots by clicking on the thumbnail images below.
Title Tag
The first SEO enhancement is visible, it is the title of the webpage. Click on the thumbnail image for a closer look.
Title Tag - SEO Enhanced Press Release
The title tag is generally accepted to be one of the most important elements used by search engines to determine the subject matter of the webpage.
You’ll note that the title of the press release page is the same as the headline of the press release.
(A side note about the title tag - most search engines utilize only 60 - 90 characters of the title in their search engine results. This does not necessarily mean that you should limit the length of your press release headline to 60 characters. But as you edit your press release’s headline, keep in mind that for the search engines, the most important part of the headline is the first 60 characters or so.)
URL
URL of SEO Enhanced Press Release
Observant visitors may have noticed that the press release headline is also used in the URL, or web address, with the words of the headline separated by hyphens. Click on the thumbnail image for a closer look.
By using a keyword-rich URL we use one more way to signal the contents of the page to search engines.
This is yet another reason to write a headline that is rich keywords that are appropriate to your press release.
Headline - H1 Tag
Headline in Browser View on SEO Enhanced Press Releases
The headline of the press release is also enclosed in H1 tags, or top level heading tags.
This is one of the “invisible” search engine optimization features.
Actually, the H1 tags can be visible, but only if you look at the source html code, which is the language that your browser uses to display the visual web page, and is the code that is “seen” by the search engines.
H1 Tags Headline Source Code in SEO Enhanced Press Release
You don’t need to understand the code, but this is what the H1 tags look like.
Click on the thumbnail image for a closer look.
Like the title tag, which is visible in your browser, the H1 tags are generally accepted as being among the most important elements used by search engines to determine the meaning of the web page.
It’s odd that such a small thing could mean so much in terms of getting a search engine to “understand” the desired meaning of a web page, but true.
