Diverse and intelligent marketing efforts will connect communities with expanding pool of potential residents and customers
BALTIMORE, Feb. 5, 2013 /PRNewswire/ – SeniorMarketing.com has a clear purpose — to revitalize the senior living marketplace through the power of advertising and communications. Ultimately, this is a win for all stakeholders, including seniors, their families, senior care agencies and small-to medium-sized senior living communities. SeniorMarketing.com offers a money-back guarantee on its services and requires no long-term contracts.
SeniorMarketing.com achieves of helping senior living communities and senior care agencies in three distinct ways. As a start, the company aims to increase occupancy through proven, successful marketing methods. Dovetailing with that initial marketing effort, SeniorMarketing.com works to increase lifetime customer value, an aspect of the business that many communities and agencies often overlook. Lastly, the company identifies and eliminates wasted advertising money. Advance tracking mechanisms help separate successful initiatives from those that are a drain on resources. The result of all this analysis and tracking is to immediately demonstrate an improved return on investment for owners and operators of senior living communities and care agencies.
Clients of SeniorMarketing.com enjoy the benefits of an Outsourced Marketing Assistant (OMA). The job of the OMA is to conceive and implement fresh marketing ideas that fit the specific needs of each community, all within or below budget. Senior living community owners rarely have the up-to-date expertise in marketing to get the most out of each dollar spent, not to mention the time to give it the energy it needs. When the OMA develops an action plan, the only thing required of the client is an approval.
Perhaps surprisingly, a less-than-optimal or non-existent web presence is a significant handicap for many senior living communities. SeniorMarketing.net ensures that client websites are optimized for search engines as well as easily navigable for end users.
Currently, SeniorMarketing.com is offering a free, 30-minute marketing tune-up designed to address the major obstacles in the way of goal achievement and business growth (http://seniormarketing.com/senior-marketing-30-minute-tune/). During the consultation, a representative will offer his or her expertise in developing the outline of a plan for moving forward on better footing. The marketing tune-up carries no obligation and no risk.
SeniorMarketing.com also publishes an online newsletter that contains a wealth of information on the senior living community marketplace, including descriptions of the market’s major challenges, both now and in the future.
Baltimore-based SeniorMarketing.com was created with twin goals in mind. First, the company helps connect caregivers and seniors with local, affordable care options. Second, the company provides senior living communities with the marketing expertise to increase their bottom line and offer more services to more people.
Kevin M. Williams, President
5022 Campbell Blvd., Suite N-3
Baltimore, MD 21236