BALTIMORE, June 10, 2013 /PRNewswire/ — RetirementHomes.com is pleased to welcome Kevin Williams of SeniorMarketing.com as the featured guest for an informative webinar later this month. Williams and host Robert Walker will discuss the many misconceptions surrounding senior living marketing, as well as some proactive strategies for improving marketing returns, even in this era of tight budgets. Senior living and senior care agency managers would do well to take notes. The webinar will air on Wednesday, June 19th at 2 pm ET/11 am PT. Registration and information are available at: http://www.retirementhomes.com/homes/webinar_registration.html.
Williams will cover the following topics during the webinar:
- 4 marketing pitfalls to avoid
- 4 popular but incomplete tracking and reporting methods
- 4 important metrics to watch daily
- Technology to make tracking marketing ROI easy
As the founder and president of SeniorMarketing.com, Williams is uniquely positioned to see both the challenges and opportunities in the senior living sector. He explains that many retirement communities and senior care agencies have fallen off the path in terms of marketing methodology. While some have neglected to take full advantage of Internet and email marketing, others have overly embraced the digital age, distracting them from fundamental marketing strategies.
"Senior living communities today face a variety of problems, which all work against the bottom line," remarked Williams. "The market is saturated, so differentiating your community is an important goal. Next is figuring out innovative ways to make marketing dollars go further. By using technology, communities can improve marketing efficiency easier than ever. However, old-fashioned legwork remains an important part of any marketing strategy."
For questions about the webinar, please contact Robert Walker at Email.
About SeniorMarketing.com
Baltimore-based SeniorMarketing.com is a marketing consultancy targeting senior living. SeniorMarketing.com helps to increase profits in three areas: 1) increasing occupancy; 2) increasing customer lifetime value; and 3) improving marketing efficiency.
http://www.seniormarketing.com
Contact:
Kevin M. Williams, President
SeniorMarketing.com
5022 Campbell Blvd., Suite N-3
Baltimore, MD 21236
Phone: 1-888-523-3311
Email