Marketing experiment focused on Texans’ quarterback to reveal: What’s more effective — traditional marketing or Google Adwords?
HOUSTON, Feb. 7, 2013 /PRNewswire/ – Barrie Featherstone has nothing personal against Houston Texans’ Matt Schaub, but he happens to think the quarterback may not be the best fit for the team. According to Featherstone, who’s both a big Texans fan and owner/president of a Houston-based marketing agency, Schaub doesn’t run. And since today’s quarterback should be a “dual threat,” capable of running and throwing the ball, Schaub’s continued tenure with the Texans is poor pro ball strategy, he says.
But Featherstone is curious whether others share his intuition. To find out, he is launching an online survey (http://www.texansqb.com) that is equally an experiment to test another big name: Google. On Friday, February 8, from 8:00 to 9:00 am CST, Featherstone will suit up as Sam the Stunt Monkey, stand on a Houston sidewalk at the intersection of Hwy 6 S and Briar Forest Drive, and wave a sign encouraging people to vote online about whether Schaub should stay or go. He will simultaneously launch a Google Adwords campaign asking the same question — an advertising effort he predicts will generate far fewer results.
“Google Adwords is the big gimmick of our age,” Featherstone says. “Particularly for small business owners and entrepreneurs, Google Adwords is an unaffordable, impractical way to market a business or product, and it’s time people understand that the wool is being pulled over their eyes. Truth is, you can do what Google does on your own, spend far less, and use your savings on other, more effective online and mobile marketing strategies, as well as on a number of creative twists to the traditional advertising available today. Just look at Sam the Stunt Monkey — it’s an old approach, but it captures instant attention.”
To further demonstrate this point, Featherstone’s own marketing agency, Atom Marketing LLC (http://atom-mobile.com), has recently launched a mobile marketing platform, plus the groundbreaking product “Google Decoded.” This four-part training course will incorporate the stunt monkey results and the results of other marketing experiments currently taking place and outline how to design and implement a results-driven online marketing strategy for a fraction of the cost of a viable Google Adwords campaign. Available to both Resellers and direct clients, the program is far more cost-effective than hiring an advertising agency with savings of up to 90%; it’s even less expensive than hiring a single full-time, minimum-wage employee.
“This revolutionary mobile marketing package is $699, and that’s a critical price point for employers, whether they’re employing their own staff or a 1099 contractor to manage marketing responsibilities,” Featherstone says. “You simply can’t beat the savings, and the end product — compared to Google’s offering — is far better because it will gain immediate exposure for your business, delivering that visibility through a more holistic advertising approach. In the long run, this is a healthier and more lucrative strategy.”
Not mere initiatives to exploit the interests of today’s consumers, Featherstone’s marketing company, products and services are grounded in a commitment to raise money for charity. Featherstone is a former homeless veteran, and all products sold through the Schaub survey website, as well as a percentage of services sold through Atom Marketing LLC, benefit Houston-based nonprofits that serve disabled veterans.
To learn more about Sam the Stunt Monkey and the Schaub survey, visit http://www.texansqb.com. See Sam the Stunt Monkey live on Friday, February 8, from 8:00 to 9:00 am CST at 1603 Hwy 6 S, Houston TX 77077 (near the entrance to George Bush Park).
About Barrie Featherstone
Barrie Featherstone is the founder/president of Atom Marketing LLC, a Houston-based, full-service marketing agency that delivers managed marketing solutions through a national network of licensed marketing professionals. Atom Marketing caters to businesses of all sizes and types, specializing in the ability to create, develop, and implement a cost-effective, high-return marketing strategy that delivers honest success.
Founder/President, Atom Marketing LLC