MINNEAPOLIS, June 24, 2013 /PRNewswire/ – Todd Cohen, a thought leader on the topic of building sales culture for businesses, will deliver a keynote sales presentation as well as several workshops and training sessions based on his book, “Everyone’s in Sales” at the Women’s Business Enterprise National Council (WBENC) in Minneapolis, Monday-Wednesday, June 24-26, 2013.
“Many women-owned businesses have only a few people dedicated to selling. But selling is everyone’s job – from the bookkeeper who answers questions about invoices to the person who answers phones to route sales calls. If any of those people present a bad impression, the company could lose a customer and a sale,” said Cohen, a sales training keynote speaker who presents training sessions at women-owned companies as well as at national and regional conferences for associations.
WBENC is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States.
“Companies of all sizes must realize that engaging everyone in sales helps to improve their profits and create new jobs,” he said.
“If employees feel they are part of the team and see that their work matters, they will be happy and stay on the job, thus saving companies hundreds of thousands of dollars in recruiting expenses,” said Cohen.
“We all contribute to sales. In many cases the next sale is just waiting to be closed by the technician. They just need to be shown what to say. It is a message that resonates across all disciplines inside Fortune 500 companies, small business, professional service firms, staffing companies, manufacturing, health care and even human resources,” said Cohen.
Women business owners have asked Cohen, “Why should we build a sales culture?”
“I teach in my workshops that what everyone does counts and everyone’s in sales,” said Cohen. “Sales is not just about the sales team – it is very much about the entire organization understanding how their roles are necessary to the company’s long-term success.”
About Todd Cohen
Todd Cohen works with companies that want to increase sales. Since 1984, Todd has coached and led sales teams to deliver more than $700 million in revenue for leading companies including Xerox, Gartner Group, Thomson-Reuters, and LexisNexis.
Todd is a frequent keynote speaker at sales conferences and national association meetings and his Sales Culture Workshops™ have been met with wide acclaim. His book “Everyone’s In Sales” was published in July 2011. Todd hosts his own radio show “Let’s Talk Sales Culture.”
He is a professional member of the National Speakers Association, and the President of the NSA Philadelphia chapter, and he serves as chair of the Sales and Marketing group of the Greater Philadelphia Senior Executives Group. Todd is also a regular contributor to the Philadelphia Business Journal.
As the Principal of SalesLeader LLC, Todd inspires, advises and builds high performance sales teams that produce outstanding results. He also provides strategic oversight and serves as executive sales coach and advisor to clients ranging from small, rapidly growing start-ups to well-established, large corporations.
Among Cohen’s latest accomplishments are keynote speeches and breakout sessions for the Mid Atlantic Hardscaping Trade Show (MAHTS) conferences in Lancaster, PA and Atlantic City. Also, The Specialty Graphic Imaging Association (SGIA) featured Cohen at their convention in Las Vegas and bought 1,000 copies of his book, “Everyone’s In Sales.”
About Women’s Business Enterprise National Council (WBENC)
The Women’s Business Enterprise National Council (WBENC), founded in 1997, is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC, a national 501(c)(3) non-profit, partners with 14 Regional Partner Organizations to provide its world class standard of certification to women-owned businesses throughout the country. WBENC is also the nation’s leading advocate of women-owned businesses as suppliers to America’s corporations.
The Women’s Business Enterprise National Council (WBENC) is dedicated to advancing the success of Corporate Members, certified women’s business enterprises (WBEs), and government entities in partnership with its Regional Partner Organizations (RPOs).