Press Release Headlines

Royal Caribbean International Honors America's Vacation Center / Avoya Travel With Its Highest Award

MIAMI, Feb. 9, 2010 — America's Vacation Center / Avoya Travel, one of the leading travel companies in North America and beyond, today announced that Royal Caribbean International has presented the company with its highest-ranking honor for 2009, the "President's Award for Overall Achievement," in recognition of its exceptional customer service, superior sales performance, and elite network of Independent Affiliates.

"We value America's Vacation Center / Avoya Travel's commitment to integrity and professionalism and it's the only travel company in Royal Caribbean's history to receive this distinguished award twice, previously winning this honor in 2006," said Vicki Freed, Senior Vice President of Sales for Royal Caribbean International. "America's Vacation Center / Avoya Travel and its network of Independent Affiliates continue to impress us by consistently innovating, overcoming tough economic times, and leading the travel agency community to new heights."

As a prelude to presenting the "President's Award," Richard Fain, Chairman and CEO, and Adam Goldstein, President and CEO for Royal Caribbean International, hosted a private event for America's Vacation Center / Avoya Travel's (http://www.AmericasVacationCenter.com) network on the Oasis of the Seas. The honor was officially announced to the company recently by Vicki Freed, Senior Vice President of Sales; Joanne Schimelman, Vice President of National Accounts; Kevin McGlinn, National Accounts Manager; and Lori Goldspiel, Business Development Manager for Royal Caribbean International.

"We are incredibly honored to receive Royal Caribbean's 'President's Award' for a second time, especially during one of the most difficult recessions in history," said Brad Anderson, Co-President of America's Vacation Center / Avoya Travel. "This achievement speaks volumes of America's Vacation Center / Avoya Travel's customer-centric philosophy, unique Shared Success business model, unparalleled network of Independent Affiliates, and unrivaled level of customer service."

America's Vacation Center / Avoya Travel (http://www.AmericasVacationCenter.com) has a long-standing reputation in the travel industry for being one of the top-producing travel agencies worldwide. The company has been a part of the American Express Travel Representative Network for over 20 years and is supported by an elite network of independently owned and operated affiliates.

America's Vacation Center / Avoya Travel has recently received notable accolades, including being named "Travel Agency of the Year" by Carnival Cruises, Royal Caribbean, Celebrity Cruises, American Express Travel, Oceania Cruises, Norwegian Cruise Lines, MSC Cruises, and Brendan Vacations.

Travelers interested in booking their next trip with America's Vacation Center / Avoya Travel, an American Express Travel Representative, should call 800-753-1463 or visit http://www.AmericasVacationCenter.com. Professional sellers of travel interested in taking their business to the next level by affiliating with America's Vacation Center / Avoya Travel should call 800-521-2597 or visit http://www.JoinAVC.com.

About America's Vacation Center / Avoya Travel:

America's Vacation Center® / Avoya® Travel (http://www.AmericasVacationCenter.com) is one of the leading travel companies in North America and beyond. As an American Express Travel Representative, America's Vacation Center / Avoya Travel is deeply committed to Integrity and ProfessionalismTM, quality service, and success in every aspect of planning vacations and cruises. America's Vacation Center / Avoya Travel is a leading seller of cruises and vacation packages from suppliers such as American Express Vacations, Brendan Vacations, Carnival Cruises, Celebrity Cruises, Crystal Cruises, Holland America, Insight Vacations, MSC Cruises, Norwegian Cruise Lines, Oceania Cruises, Princess Cruises, Royal Caribbean, Trafalgar Tours, Uniworld, and more. With hundreds of Independent Affiliates in its network, America's Vacation Center / Avoya Travel provides exclusive discounts, amenities, and first-class customer service to travelers worldwide.

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Contact:

Ashley Wolf
Manager of Corporate Communications
America's Vacation Center / Avoya Travel
(305) 600-4529×267
Email

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