NEW YORK, June 30, 2009 — Retailers across the country are experiencing a noticeable shift in consumer buying behavior and the Warm Biscuit Bedding Co. is no different.
Owner Vicki Bodwell sees the current business climate as a growth opportunity however. As more and more women focus on going “back to the basics” — family and home, this online children’s decorating retailer is seeing women gravitate to its whimsical children’s bedding, custom sewing and vintage fabrics.
When families spend a lot of time at home, moms will continue to look for affordable (and classic) ways to spruce up their children’s rooms. “Most moms want to be proud and comfortable in their design choices. The Warm Biscuit Bedding customer loves that she can combine our sophisticated kids bedding with our custom sewing capabilities. This allows her to create a one-of-a-kind look she won’t get elsewhere,” says Bodwell.
That’s why the Warm Biscuit Bedding Co. recently expanded both their kids bedding collection and Custom Corner furniture lines. “This is exactly the time to give a fresh, new look to your home. I personally want to wrap my family in cheerful, peppy color combinations. Our new Sweet Summer bedding collection does exactly that,” says Bodwell.
The introduction of the new children’s bedding collection combines whimsical and sophisticated designs with high thread count fabrics and exquisitely embroidered details. Finally, moms can create custom look at a more affordable price point.
New collections for the little girl feature bold graphic elements of classic, vintage images including a sophisticated Pink Pagoda, Classic Toile and chipper Bird patterns.
For little boys, they can cuddle up under a crisp Stars and Stripe pattern or sail off to sleep in nautical High Sea design. The entire collection reflects Warm Biscuit Bedding Co.’s commitment to affordable decorating, high-quality fabrics and intricate detailing
Finally, for customers who want to feel the fabrics before they commit to purchasing, the fabric experts at Warm Biscuit Bedding Co. offer a free swatch service. “We want to make it ‘extra easy’ for customers to design their custom sewing pieces and will send up to 5 swatches at no cost! What more can you ask for?” states Bodwell.
Corporate Summary
Founded in 1998 by Vicki Bodwell, the Warm Biscuit Bedding Co. is one of the first eCommerce and catalog retailers to offer custom, yet affordable, products for kids’ rooms. The concept was a huge success and grew from Mrs. Bodwell’s bedroom to offices in downtown New York City and a custom workshop in Oklahoma.
The Warm Biscuit Bedding Company’s products have been featured in In Style, Real Simple, Ladies Home Journal, Parents, Family Circle, The New York Times and The Today Show. Mrs. Bodwell, a known expert in children’s decor, bedding and fabrics, is available for press opportunities. Shop online at http://www.warmbiscuit.com or call 1-800-231-4231.
Contact:
Sara Katz
Public Relations Coordinator
The Warm Biscuit Bedding Co.
warmbiscuitbeddingpr@gmail.com
(212) 619-8374
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