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Relayware is Cited by Kaspersky Lab as Key Enabler for Channel Success and Growth

Deployment of Relayware supports increased growth and profitability for Kaspersky Lab through improved communication and collaboration with intermediaries.

REDWOOD SHORES, Calif., March 13, 2013 /PRNewswire/ — Relayware, a global leader and provider of B2B collaboration and multi-channel communication solutions, today announced their partnership with Kaspersky Lab and the completion of the deployment of the Relayware solution in Kaspersky Lab’s North America and EMEA regions. Throughout the deployment, Kaspersky Lab has enjoyed significant improvements in channel collaboration including recruitment, on-boarding, training and certification as well as joint-sales opportunity management and improvements in customer quotation. Kaspersky Lab is ranked among the world’s top four vendors of security solutions for endpoint globally and operates in nearly 200 countries worldwide. Relayware is now set to be rolled out globally.

Chris Doggett, SVP, Corporate Sales, North America for Kaspersky Lab explained, “Our award-winning channel program is growing day-by-day both in size and sophistication. We need a means of managing the data, business processes and programs necessary to execute efficiently and effectively. Relayware provides a powerful, highly available and scalable purpose-built solution to handle all aspects of our channel collaboration and communication through a wide variety of mediums, and it integrates seamlessly with our other systems including Salesforce CRM.”

“We are delighted to play a part in the success of one of the world’s leading and most rapidly growing software companies and one so committed to collaboration beyond the enterprise,” Mike Morgan, CEO of Relayware commented. “Relayware can help so many businesses transform their engagement with indirect sales channels. Leading companies are now realizing that collaborating and communicating with people and companies in their business ecosystem is just as crucial as collaboration and communication among their own employees. When you derive the majority of your revenue through indirect channels, it goes without saying that you need to work as a team.”

Why did Kaspersky Lab choose Relayware? The answer is simple; it offers all of the sales, marketing and program automation capabilities of the leading CRM and PRM solutions combined. In addition, Relayware provides interactive sales and marketing collaboration tools; social network integration; community and group networking and communication tools; alongside the first ever mobile app ensuring customers can communicate with their communities of indirect channels anytime, anywhere and through the medium of their choice.

About Relayware

Relayware is a global provider of business to business collaboration and multi-channel communication solutions. Relayware prides itself on delivering solutions to hi-tech, manufacturing, telecommunications, financial services, insurance and smaller and emerging businesses. Our powerful technology connects businesses and business people beyond the enterprise and facilitates effective communication and productive collaboration. With its comprehensive range of revenue performance management and collaboration apps and multi-channel communication tools, Relayware enables networks of intermediaries to function like extensions of a business’s own sales, marketing and support teams. Relayware not only improves communication, collaboration and productivity but delivers rapid and sustained revenue growth and improved profitability.

Karren Gurnhill
Head of Media Relations
+44 (0)1865 784920

www.relayware.com