Realtime Media leverages its innovation to drive its client strategy and custom web development business during the economic downturn
KING OF PRUSSIA, Pa., June 22, 2009 — Some marketing companies in this uncertain economy would spend their time doing what it seems everyone does best nowadays – panic. But not Realtime Media. The spunky inventor of the Internet-based instant win game decided to expand its capabilities and strategic implementations. As a result, Realtime Media broke into both Promo Magazine’s nationally ranked Promo 100 at #73 and the Philadelphia Business Journal’s list of top Full Service Agencies in the city at #10.
Recent RTM achievements for clients like Publishers Clearing House and CNN have included: developing a new breed of widgets that combine the next generation of viral and promotional marketing; increasing the marketing reach of branded promotions by extending promotions into international markets like Japan and Korea; and being on the forefront of building online database structures for iPhone Applications. In addition, RTM has also redefined the promotional standard – the email based tell-a-friend system – with a flexible new One2Many linking system that leverages Facebook, Twitter and Instant Messaging. One2Many offers players the ability to select their favorite social network to “spread the word” and receive credit for doing so when new players return through their link and register for the game.
“It’s a fun and exciting advancement for customers and clients,” says Bill Reilly, CEO of Realtime Media. “One2Many offers the players their own compact, little link that they can post in their status, tweet, blog, IM, text, whatever they want, out to their entire network of friends with total control over the messaging. For our clients, it means that this invitation is not only going out to 10, 50, or possibly 1,000 people all at once; but it’s also steering clear of the cumbersome and perpetually changing CAN SPAM regulations. It’s a classic win-win.”
So what’s next for Realtime Media to keep them rolling up the lists? “It’s a secret,” smiles Bill. “At least until launch. But we are stepping up our commitment to custom development for our clients even further, to bring promotions that offer even greater flexibility for both the sponsors and the participants.” That flexibility will include opening up RTM’s coffers of unique promotions to a new genre of small and mid-sized publishers, and continuing to innovative in the realm of social media integration for promotions.
About Realtime Media:
Realtime Media (RTM) provides Compliance-Based Marketing (CBM) solutions to acquire, activate, and retain consumers while adhering to new and emerging laws regulating online marketing procedures. A pioneer in digital promotions, instant-win games, custom contests, social media solutions, user-generated content and sweepstakes technologies, RTM offers a wide range of services from concept through legal administration and fulfillment. Services include creative strategy, web and database development, email campaigns, wireless applications, SMS, IVR and social media integration, digital couponing, and online loyalty campaigns. Over the last decade, RTM has delivered more than 1,500 promotions for Fortune 500 companies, advertising agencies, and publishers. Visit http://www.rtm.com to learn more.
For more information about Realtime Media promotions, or to schedule an interview with a member of our team, please contact Kim Collins at 610.337.3600 x 264, email
Contact:
Kimberly Collins
Phone: 610.337.3600 x 264
Email:
Web: http://www.rtm.com
Twitter: @RealtimeMedia
# # #
