STOCKHOLM, Oct. 21, 2013 /PRNewswire/ — As consumers are faced with such a wide choice of reading material both online and in print, publishers can benefit from surveying their readers to determine the type of content that generates the most interest with a view to boost loyalty and attract new audiences, advises Cint, a global provider of tools to obtain market research insight.
Magazines, newspapers and blogs need to be continuously in tune with their readers in order to prompt return visits, whilst encouraging social sharing and word-of-mouth recommendations. Competition is fierce and publishers often require specific circulation or unique monthly click figures to draw advertisers. Trends in writing style, page aesthetics or types of media used, such as the recent boom in online image-led articles popularised by sites such as buzzfeed.com, should also be recognised before readership numbers dwindle beyond repair.
Publishers that have created an online market research panel can obtain a more thorough understanding of their audiences' requirements. For example, market research software, Cint Engage, enables panel owners to ask readers for their opinions directly. This can be achieved efficiently and cost effectively at any time so as to gather intelligence with which to inform content and platform development strategies. Furthermore, each time a panel member responds to a survey deployed by another brand or market research agency, both they and the panel owner receive a thank you payment, meaning the publisher in question also gains an additional income.
CEO of Cint, Bo Mattsson, comments: "Competition between publications can be extremely intense depending on the sector, so it is crucial reader opinions are gained in order to implement effective content strategies and shape products according to reader feedback.
"Creating your own market research panel, hosted in an online marketplace such as Cint OpinionHUB, enables publishers to gather responses very quickly and in a straightforward manner, and these insights can then be interpreted to produce the most attractive and relevant content. Not only does this approach result in publishers gaining a deeper understanding of reader opinion, but it also builds loyalty as respondents are provided with a way of feeling connected with the publication. Plus, the additional revenue stream provided means market insights can be gathered at little cost."
For more information on Cint's market research tools or to tap into the 10 million consumers within the Cint OpinionHUB, visitwww.cint.com.
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