Press Release Headlines

Protein for a Different Kind of Sport, Life™! Announcing Sustained Energy By Designer Whey®

America's favorite whey protein brand debuts a uniquely balanced energy-releasing protein powder that helps you take on the competition of a sport called life!

LOS ANGELES, June 19, 2013 /PRNewswire/ — The pioneer of 100% premium whey products for over 20 years is proud to introduce the first in a series of solution-based products: Designer Whey Sustained Energy, a unique blend of natural proteins, fiber and vitamins that synergistically provide balanced, sustained energy during your busy day.

(Logo: http://photos.prnewswire.com/prnh/20130619/PH34430LOGO)

Formulated with an Endurance Blend™ of proteins (fast-absorbing whey protein and slower-absorbing soy & casein), Designer Whey Sustained Energy provides a steady supply of essential amino acids over a longer period while also helping control hunger.

Designer Whey Sustained Energy is also naturally flavored and sweetened, Kosher certified, gluten free, stimulant-free, and provides an excellent source of 19 essential vitamins & minerals, calcium & vitamin D as well as fiber, all for only 100 Good for You Calories® per serving.

Whatever the cause of fatigue – stress, a high sugar diet, dehydration, lack of sleep, or meal skipping – Designer Whey Sustained Energy helps you meet the needs of your active life. Have it as part of your breakfast smoothie, post-workout recovery or an afternoon snack for sustained energy and staving off hunger.

Sustained Energy is available in Chocolate Velvet and Vanilla Bean at many of your favorite retail stores such as Kroger, Fred Meyer, Fry's, King Soopers, Dillons, Smith's, Baker's, Ralphs, QFC, ShopRite, HEB, The Vitamin Shoppe, and many others as well as your favorite online retailers. Visit designerwhey.com to learn more and for recipes, expert advice in nutrition and fitness, and to sign-up for monthly newsletters with life-enhancing tips on living, eating, and moving well.

ABOUT WHEY PROTEIN
Whey protein is naturally derived from milk and quite possibly the most perfect protein when it comes to refueling the body. Whey's 'building blocks' also known as 'the essential amino acids' are vital to recovery and performance.

ABOUT DESIGNER PROTEIN LLC
Designer Whey Protein™ is a leading brand of protein powder products and a pioneer in the sports nutrition market since the early 1990's. Designer Whey has invested millions in research to find the perfect blend of nutritional whey protein with great taste. Active people who use Designer Whey protein products before and after workouts can experience increased strength, improved power, faster muscle recovery, better health and performance. Designer Whey also offers ready-to-drink protein shakes and protein snack bars that carry on the brand's tradition of great tasting, lower calorie, best-in-class products. Designer Protein, LLC also offers the popular Aria™ women's protein product. For more information visit www.designerwhey.com.

Contact: Melissa Gibson, Krupa Consulting
Email/(323) 656-6995