MATTHEWS, N.C., July 22, 2013 /PRNewswire/ — The Cyrus Company (http://www.thecyruscompany.com) has one mission: to boost companies' bottom line using innovative, customized approaches. Founder Matt Gillogly doesn't sell generic marketing kits or vague advice; there's no one-size-fits-all solution to cash flow problems. Instead, he and his team at The Cyrus Company study each client's problem in isolation, developing strategies that make marketing dollars go further. To illustrate the company's success, a new eBook—Double Your Revenues in 12 Months—provides case studies from a broad range of industries.
TaxProMarketer
With limited cash reserves, TaxProMarketer (TPM) needed to widen its income stream. The company had a list of 4,000 national tax offices, however, these offices were not purchasing higher-end services. The business was at a plateau.
The Cyrus Company implemented a two-part strategy to change the paradigm at TaxProMarketer. A new high-end offer was created to sell to existing customers. Trust was established via phone consults, and the result was increased sales without the burden of converting new clients. Meanwhile, a revamped front-end offer enticed new leads. Both prongs of the strategy were launched with the help of a diversified media approach.
In one year, TaxProMarketer saw new prospects jump by 254%; return on investment for the new media channels was an astonishing 6 to 1.
"I've known Matt for years," says TaxProMarketer Founder and CEO Nate Hagerty. "I've worked with Matt on a variety of projects, and most recently hired him to prove marketing partnership opportunities for my company. Working closely with Matt, he pushed me beyond the stale habits of my past, and into new dimensions of how I grow my business. And, not to neglect the bottom line: he and his partners have *directly* contributed to adding high five figures to our monthly revenue."
Terri Levine
Like so many, coaching business marketing consultant Terri Levine had her world turned upside down by the recession. Lead generation plummeted by 90%, and established clients were closing their wallets.
Working from a list of 10,000 names, most of whom had never converted, The Cyrus Company narrowed the pool to 2,000 with a preliminary, educational email. As a perk, Terri's normally $2,000 marketing kit was reduced to $97. The limited-time offer produced 101 sales. The next step involved a phone consult with each new sale to determine his or her likelihood of converting to Terri's high-end, one-on-one service.
In just 30 days, The Cyrus Company brought Terri Levine 101 new customers, 2 of whom went on to purchase the $10,000 one-on-one consultation.
Orlando Appliances 4 Less
Orlando Appliances 4 Less (OA) faced a common problem: how to enter the online space in a way that added value to the company. Many web development firms sell very attractive products but can't answer the questions or deliver the data that matter to business owners. The Cyrus Company approached the problem from the other direction, identifying what made OA unique in its domain, then constructing a website that put these qualities front and center. A system was developed to track online leads into the physical store, demonstrating return on investment.
The numbers tell the story: in 6 months, revenues increased by 52%. Online leads soared from zero to 261 a month. Online marketing efforts produced a 373% return on investment. Because feedback is an essential part of any online storefront, The Cyrus Company also set up an online review platform for OA using Google reviews.
The Cyrus Company embodies many of the key principles that Gillogly has developed over the years. For instance, Gillogly maintains that business owners place too much emphasis on traffic and leads, ignoring the potential gold mine of current or dormant customers.
"Matt is one of the best in the business, in my opinion," notes Hagerty, adding, "Oh, and he's Irish."
About The Cyrus Company
Matthew Gillogly is the founder of The Cyrus Company. Since 1996, Gillogly has been helping businesses large and small grow their revenue, using tailored, measurable approaches.
Contact:
Matthew Gillogly
www.TheCyrusCompany.com
624 Matthews Mint Hill Road
Suite 224
Matthews, NC 28105
phone: 704-612-2037
Email