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Public Relations Headlines and PR NewsMost Recent Public Relations News - PR Fuel ArticlesCast a Positive Spell With Your PR Magic - Everyday people make extraordinary contributions to society without financial compensation or public acknowledgment. Seldom do we hear about PR firms and professionals giving back, but they have a special opportunity to be good corporate citizens.A Day Without PR People - A world without PR is funny until somebody gets hurt. Loading Up the Business Intelligence Arsenal - Here is a selection of books that may give you fresh perspective on leadership, management and the world of work. Hospitable PR - The perfect vacation: a hotel that rolls out the red carpet, sumptuous fine dining - oh, and yeah, of course, analysis of model public relations strategies in the hotel and hospitality industry. A Terminal Public Relations Nightmare - Instead of hyping the opening of the new Terminal 5 at Heathrow, the PR people at British Airways and BAA should have been dreaming up nightmare scenarios of how to handle a potential crisis. And so, of course, the nightmares for which they did not prepare came true. Can Public Relations People Advance Their Careers? - Many PR people are finding themselves staring at a glass ceiling. PR professionals looking to advance within their companies must put themselves on a path to do so. Four Not to Forget - In the fevered race to land a spot on Oprah or a front-page story in The New York Times, many companies neglect the smaller-exposure outlets that can do as much good. Here are four leads not to forget on your PR pitch list. The Alar Scare Opportunity - The original "Alar scare" may seem a dim memory laced with images of an incensed Meryl Streep at a press conference podium and apples rotting in orchards, but the phrase lives on as an idiom for scare tactic-based media campaigns that dupe the hapless populace. Companies and industries facing their own Alar scares survive by not employing scare tactics themselves. Pitch, Pitch, Pitch - Reenergize and fine-tune your email and phone pitches with these well-tested tips from someone who has served on both sides of the PR aisle. When Expanding, Go Local - What happens when a California-based company hires a New York-based PR firm to publicize its expansion into the American Southeast?
PR Toolkit™ - Top 10 PR Fuel ArticlesMake Room for the Press on Your Web Site - If you don't have an online pressroom, or use our eNewsroom™ service, this article explains why you should. Mastering the Interview - Whether being interviewed for an radio or television interview, these tips will help prepare you for both the expected and unexpected. Who Should Write Your Press Releases? - Before you write your own press release, consider your options. There Is No Magic Bullet - The belief that one single press release on one single day is all you or your company needs is an unrealistic dream. This article sets the record straight on your expectations and goals. Hook Editors With Strong Openings - It takes a hook to catch a fish ... or an editor. In this case, the hook is a newsworthy angle. Taking Charge of Your Communications With a Media Audit - A media audit may be just what you need to assess your current and future pr strategy. The News Conference: Controlling Your Message - The news conference remains one of the most abused events by companies and pr firms. This article provides tips to get the most out of your news conference and leave you in control of the message being announced. Meet The Press - Tips for First-Time Press Interview - This article will help you keep your cool when you're in the hot seat. Smashing the Myth of the Press Release - If you worship at the shrine of the press release, it's time to rearrange your priorities. Using Plain Language In Public Relations - A simple, concise press release that is easy to understand will get more results than a wordy, jargon-filled press release that fails to get its point across. The surprising thing about this common sense advice is how often it is ignored.
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