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PR Fuel: Public Relations News & TipsPR From the Comfort of Your Home - Telecommuting isn't an ideal fit for everyone, but PR people may have a slight advantage in making working at home work for them - and their employers. You've Got That New Job. What's Next? - Don't let the excitement of that new PR job wear off. Take to heart these six strategies from a veteran in PR to help ensure long-lasting success. Lights, Camera, Action! - You never know when your 15 seconds of fame will creep up on you. Put these tips on being in the spotlight in your toolkit. Leveraging Ink - Scoring press is good - but even better when you capitalize on it to cultivate new business, reignite partnerships and boost company morale. Reduction Preparation - Recent layoffs should prompt PR people to prepare for the bad news as well as the good. Blowing Up Your Own PR - Life is busy - but this is no excuse for laziness. PR officials in particular must be vigilant about catching calls, checking deadlines and maintaining continuity - lest we become our own worst enemies. Summer Mailbag - Should you divulge brilliant ideas during a job interview? Does your company need media training? These questions and more answered here. Helter Skelter in the Summer Swelter - Fox Business News, suave PR pros and Facebook headline the summer steam. Rogues - Look no further than professional sports for shining examples of character, poise and integrity. Unfortunately, we're not talking about the players and referees, but the management officials charged with cleaning up after rogues. Turning Down the Press - Believe it or not, it's okay to turn down a press opportunity, especially when it protects your company from useless and potentially damaging press.
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