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PR Fuel: Public Relations News & TipsShooting the Messenger in the Foot - Are you a PR person who takes a defensive tack with the media, even when your company has erred? Heed this cautionary tale. Penalized by the Media - Criticized in life, misrepresented in death, Sean Taylor was an athlete, father and national figure whose story the media just could not seem to get right. Customers Behaving Badly - Apple Matters' publicity stunt debacle not only marred its own good name but also caused consternation for its web hosting company. Be vigilant about monitoring how your customers reflect back on you. Odds and Ends, Rights and Wrongs - Part of protecting your company's brand is ferreting out public relations opportunities presented by questionable companies or people. Media List Madness - A word of advice: Remove Wired Editor-in-Chief Chris Anderson from your email list. The Decision-Making Media - Did the media cost Stanley O'Neal his job as the chairman and chief executive officer of Merrill Lynch? Some say so. Thumbs All Around - Thumbs-up on good PR from Freestyle and Tom Burgess, and thumbs-down for Ellen, astroturfers and others who have crossed that ever-so-fine line. Holiday Gift Guide or Bust - It is no secret that the fourth quarter is the biggest and most important quarter for companies marketing to consumers. Make the most of this critical time with these tips on breaking into holiday gift guides. Getting Jobbed - When you buy a house or make a business deal, you get it in writing, right? So why not take the same approach to something just as, if not more so, important - your job? Recalling Contingency Plans - Don't trust things that are out of your control - such as the weather - to be on your side when you're planning an important event. Where there's risk that something can go wrong, demonstrate your PR expertise and flexibility with a back-up plan.
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