TROY, Mich., Jan. 20, 2009 — Portfolio Solutions, LLC, an independent, fee-only, 0.25% annual fee investment advisory firm that specializes in low-cost, professional investment management for individual investors and small institutions, announced today that it has hired Impact Communications, Inc. to promote its low advisor fee message and triple outreach to the broad investing public. The agency will oversee all marketing communications and public relations activities for Portfolio Solutions. “In these tough economic times, investors need unbiased, professional advice – at a reasonable price – more than ever before. Portfolio Solutions also recognizes the importance of remaining top-of-mind with current and prospective clients,” said Richard A. Ferri, Chartered Financial Analyst, (CFA), five-time book author and founder and CEO of Portfolio Solutions, LLC. “Impact Communications, with its professional expertise, financial services focus and broad media relationships, is the best company to help us reach more people and gain market share.”
“We are pleased to welcome Portfolio Solutions into the Impact Communications family,” said Marie Swift, Principal, Impact Communications. “We are always happy to work with smart companies that understand that when their competitors are scaling back their marketing efforts because of tougher economic times that it presents a prime business-building opportunity. We take pride in working exclusively with fiduciary advisors and industry thought-leaders. It’s an honor to work with the best of the best.”
According to Ferri, Portfolio Solutions is stepping up its marketing communications efforts now, before sure signs of an economic recovery, as a way to position itself ahead of the curve and outwit the competition. He cites a story about Moxie soda. Before World War II, Moxie was the leader in the soft drink category. When the War began and economic times became tougher, Moxie scaled back on its marketing efforts while a then little-known company named Coca-Cola strategically increased its public outreach and became the category leader. “Business leaders who step forward and commit to a smart PR plan now will reap the benefits when the markets recover,” Ferri says.
About Portfolio Solutions, LLC
Portfolio Solutions, LLC is an independent fee-only investment advisor founded in 1999 that specializes in low-cost investment management for individual investors and small institutions across the country. The firm is registered and regulated by the U.S. Securities and Exchange Commission (SEC). Portfolio Solutions is authorized to conduct business in 50 states and in all U.S. territories. For more information, visit http://www.portfoliosolutions.com.
About Impact Communications, Inc.
Founded in 1993, Impact Communications specializes in developing effective client communications and marketing strategies for a select group of highly successful financial advisors and allied institutions to increase both visibility and credibility within their niche markets. In addition to marketing strategy and media promotions, the firm offers clients graphic design services and executive coaching. For more information, visit http://www.impactcommunications.org.
Contact:
Richard A. Ferri, CFA(R)
(800) 448-3550
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