COLLINSVILLE, Conn., Jan. 17, 2011 — Passage to Morocco™ Simmer Sauces are the latest addition to Passage Foods' international cooking sauce selections. Morocco over the centuries has become a melting pot of European, African and Arab cultures. These influences along with a rich spice trading history has led to the eclectic flavor combinations that define Moroccan cuisine today. The Passage to Morocco range captures the essence of this exotic cuisine and allows the consumer to cook authentic Moroccan with ease at home. The range consists of Moroccan Spiced Lemon Tagine, Moroccan Spiced Honey Tagine and Moroccan Harissa Tomato & Bell Pepper Beef. All cooking sauces are wholesome, all-natural recipes made using fresh, natural ingredients. Passage Foods products are gluten-free and offer the convenience of serving a restaurant-quality meal in less than 20 minutes.
"While Indian and Thai have super-charged the growth in ethnic foods, cooking shows and the adventurous eating interests of young adults are driving stronger exposure to global cuisines, and Northern African cooking has become more widely experienced," noted Passage Foods' Mark MacKenzie. "The ethnic foods market, already a $2.2 billion retail category, is expected to see continued growth of 14% over the next four years. As more consumers experience ethnic foods in restaurants and other away-from-home settings, they are looking to create those same dining experiences to share with family and friends at home. Moroccan food interest is in part driven by the strong growth in consumption of couscous over the last 5 years," said MacKenzie.
A recent survey by Mintel indicated that consumers prefer to cook ethnic meals at home "from scratch," adding ethnic sauces to their own meat, seafood and vegetables to serve with rice, couscous and other health grains. All Passage Foods cooking sauces are part of a simple three-step meal solution that satisfies the needs of the time-starved consumer. The sauce is added to meat, seafood or vegetables and simmered for 15 to 20 minutes.
About Passage Foods USA
Passage Foods USA is an affiliate of Flavour Makers Pty. Ltd., the second largest seasoning manufacturer in Australia. All Passage Foods International Cooking Sauces are manufactured in the company's state-of-the-art ISO-certified production facilities in Melbourne, Australia offering recipe creations to retailers and consumers worldwide. For additional product and consumer market information, call 1-800-860-1045 or visit Passage Foods online at http://www.passagefoods.com.
CONTACT:
Mark MacKenzie
Passage Foods USA
800.860.1045 Ext 203
Email
http://www.passagefoods.com
# # #