Press Release Headlines

Passage to China™ Cooking Sauces Bring Back Ming Dynasty Favorites

COLLINSVILLE, Conn., Oct. 17, 2011 — Now consumers can enjoy authentic Chinese favorites dating back to the Ming Dynasty, in their own kitchen. Passage to China Black Bean Stir-fry and Honey, Soy & Garlic Stir-fry sauces are the latest addition to Passage Foods' international cooking sauce creations.

Black Bean is a popular sauce found on the menu at the best Chinese restaurants the world over combining complex sweet and bitter flavors. Honey, Soy & Garlic is a classic Chinese dish that brings together the sweet taste of honey with the savory flavors of soy and fresh garlic. Over the centuries, these sauces have become global favorites for complementing meat and vegetables in a traditional stir-fry. Black Bean and Honey, Soy & Garlic Stir-fry sauces are all-natural, gluten-free, preservative-free recipes made using fresh, natural ingredients offering the convenience of serving a restaurant-quality meal in less than 20 minutes at home.

"Today nearly forty percent of food items on restaurant menus are ethnic-inspired. With more than 64 million Americans traveling abroad, the popularity of cooking shows, and the rise of celebrity chefs, the interest in ethnic cuisine has opened the culinary world to all consumers, not just committed foodies," stated Passage Foods' Mark MacKenzie. "Asian food is the fastest growing segment in the ethnic food market as monitored by Mintel's GNPD and we see Chinese food now taking the next step to more authentic and complex recipes while moving away from 'cheap Chinese' which for so long represented the majority of at-home sales in the category. Chinese food sales are also being driven by healthy eating trends as more adults watch their diet and seek to consume more of the ingredients common to Asian cooking, such as nuts vegetables, and plant proteins. Sales of Asian foods are expected to grow to more than $800 million by 2014," noted MacKenzie.

About Passage Foods USA

All Passage Foods cooking sauces are part of a simple timesaving three-step meal solution that satisfies the needs of the time-starved consumer. The sauce is added to meat, seafood or vegetables and simmered for 15 to 20 minutes. Passage Foods also produces Passage to Indian, Passage to Thailand and Passage to Morocco cooking sauces. Passage Foods USA is an affiliate of Flavour Makers Pty. Ltd., the second largest seasoning manufacturer in Australia. For additional product and consumer market information, call 1-800-860-1045 or visit Passage Foods online at http://www.passagefoods.com.

CONTACT:

Mark MacKenzie
Passage Foods USA
800.860.1045 Ext 203
msmackenzie@passageUSA.com
http://www.passagefoods.com

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