Press Release Headlines from eReleases

New OTC Allergy Treatment Available to Food Allergy Sufferers

Allertherapy(TM) Makes Allergy Desensitization an Accessible and Cost-Effective Option

FORT COLLINS, Colo., March 26, 2009 — Food allergy sufferers now have a treatment option that builds immunity to food allergens from the comfort of home. Allertherapy(TM) is a natural treatment that gently builds tolerance to targeted foods. The Allertherapy(TM) method is similar in concept to allergy shots. It quickly builds immunity to allergens and maintains it over time. The easy-to-use oral spray uses a low, homeopathic allergen strength of one part per million to allow for safety of use in most allergy sufferers. The food mix contains many of the most common allergy-causing foods. Users can quickly build immunity and reduce targeted allergies. Hence, the treatment may help to reduce allergic reactions and dependence on medications.

Much attention has been given to the findings by researchers from Duke University Medical Center and Arkansas Children’s Hospital. Their studies found that five of nine children with serious peanut allergies, and under doctor supervision, were able to quickly build a tolerance to peanuts. The study used doses as low as 1/1000th of a peanut, and increased up to 15 peanuts a day over a ten-month period. Four of the nine children could not tolerate the treatment and dropped out. This study showed great promise for new food allergy treatments, such as Allertherapy(TM).

Low-concentration homeopathic medications are based on the theory of “like cures like.” For example, a dairy allergy can be treated with a homeopathic concentration of dairy. Traditional immunotherapy, or allergy shots, also uses this theory. Allertherapy(TM) is a natural treatment that uses a significantly lower concentration than used in traditional immunotherapy, making it a gentler and safer choice for most allergy sufferers. Additionally, in the studies as well as in traditional immunotherapy, the concentration was increased over time. Many of the adverse reactions that occur during traditional immunotherapy occur when the concentration is increased. Allertherapy(TM) maintains a constant dose and concentration, which decreases the potential for bad reactions, yet allows for desensitization to occur. The sublingual application permits rapid absorption, and reduces abdominal discomfort that might otherwise accompany it in some users.

Many mild to moderate allergy sufferers do not qualify for allergy shots or trials. For those that desire to directly treat the allergy rather than merely mask allergy symptoms, Allertherapy(TM) offers a new, natural choice. Because Allertherapy(TM) contains allergens, it is important to note that those with severe allergies must only use this treatment with doctor approval and under doctor supervision, should a severe reaction occur.

Allertherapy(TM) is cost-effective – and timely in today’s economy. Many with mild allergies can use Allertherapy(TM) without doctor supervision. Because it is a natural treatment, it is available over-the-counter; no prescription is required. Since Allertherapy(TM) can reduce or eliminate targeted allergies, future healthcare costs can be reduced or eliminated. Over time, the savings can be significant.

For more information, visit http://www.allertherapy.com.

Contact:

Connie Williams
ProActive Remedies, LLC
Email
800-874-0989 ext.300

# # #