DANVILLE, Calif., Aug. 7, 2013 /PRNewswire/ — OPIVU COSMETICS, a prestige mineral brand developed by Susanna Stroberg, today unveiled a new brand identity that's minimalistic and sophisticated.
(Photo: http://photos.prnewswire.com/prnh/20130807/PH60388-a )
(Logo: http://photos.prnewswire.com/prnh/20130807/PH60388LOGO-b )
"When OPIVU launched in 2010 we noticed through our website that we were attracting a huge international audience, so we redesigned our website and translated it into Spanish and Portuguese to reach those customers," said Susanna Stroberg, founder, OPIVU. "During the last 8 months, we set out to develop a brand identity that reflects the OPIVU experience, our brand personality and retail vision. We have a better understanding of our brand today than when we first started."
Creative Director, Vince Engel, who in 2010 helped launch Buxom for Bare Essentials, managed OPIVU Cosmetics brand transformation. The 8-month rebranding process consisted of:
Focus Groups – our agency conducted focus groups during their research to measure the effectiveness of the message and product
Logo Redesign – they redesigned our logo to give us a unique presence in marketplace
Brand Messaging – sampled messaging to evaluate effectiveness
Retail Vision – developed a look and feel that retailers and customers will be thrilled to experience
Product Design – developed a sophisticated design that will debut this Holiday season
Short Film – produced a short film that clearly tells the story of OPIVU
View movie here: http://bit.ly/173i7GT
"We're excited to unveil our new look today. We knew that our formulations were great, but now the look and feel of OPIVU compliments the product," said Moses Gora, CEO, OPIVU. It was hard not having an online presence during the last 8 months. We stopped everything including product reviews so we could better understand our brand. I think our shareholders and customers will appreciate what we're unveiling today."
Launched in 2010, OPIVU Cosmetics is a company built on the dreams of an acclaimed make-up stylist. Their goal is to make every product an everyday indulgence. The products are all natural, luxurious and consistent.
To learn more about OPIVU Cosmetics, visit www.opivucosmetics.com or follow us on Facebook and Twitter and Instagram or YouTube.
Media Contact:
Moses Gora
323-899-5346